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The Playstation unit chief assumes the CEO position in January 2012. He emphasizes user experience and bringing Sony's diverse products under the direction of the UX group. Hirai makes some of the tough decisions facing Sony such as cutting its size in the television business.
Grouped Articles
Sony Posts a Small Profit, Its First in 5 Years
New York Times 05/09/2013
Sony Slashes Forecast to $1.1 Billion Annual Loss
Wall Street Journal 02/07/2014
Sony Signs Video Game Deal with Shanghai Oriental Pearl
Wall Street Journal 05/27/2014
Sony Turnaround Effort Falters, Expects $2.15 Billion Yearly Loss
Wall Street Journal 09/18/2014
Sony Head Thanks Supporters in Hacking Attack
Wall Street Journal 01/06/2015
Sony CEO Remains Committed to Consumer Electronics
Wall Street Journal 01/08/2015
Grouped Articles
Sony Chief Is Still in Search of a Turnaround
New York Times 05/26/2011
BusinessWeek 11/17/2011
Moody's Downgrades Sony, Panasonic
Wall Street Journal 01/23/2012
Wall Street Journal 02/10/2012
Sony's New CEO Vows to 'Revive' Company
Wall Street Journal 04/13/2012
How Sony Fell Behind in the Tech Parade
New York Times 04/14/2012
Grouped Articles
Ericsson to Cut Jobs as It Transitions Into a Software Firm
Wall Street Journal 03/13/2015
Sony Ericsson's Strategy: Get Smart
Wall Street Journal 10/03/2011
Sony Nears Deal to Buy Out Ericsson From Joint Venture
Wall Street Journal 10/06/2011
Wall Street Journal 10/07/2011
BusinessWeek 11/17/2011
Moody's Downgrades Sony, Panasonic
Wall Street Journal 01/23/2012
Grouped Articles
How Vizio Beat Sony in High-Def TV
BusinessWeek 04/22/2010
Intel and Sony Ambitions for Internet TV Services Meet Skepticism
New York Times 09/29/2013
Samsung Threatens Sony's Progress
Wall Street Journal 07/08/2010
Sony Slashes Forecast to $1.1 Billion Annual Loss
Wall Street Journal 02/07/2014
After Losses, Yet Another Overhaul for Sony
New York Times 02/06/2014
Sony Predicts Another Year of Losses
Wall Street Journal 05/14/2014
$17 billion in losses for 2011 for Japanese electronic companies, including Panasonic, Sharp and Sony. Competition from Apple in products with consumer appeal and Samsung in manufacturing, and the failure of Japanese electronic companies to create exciting new products.
Grouped Articles
Weaker Yen Puts Japanese Profits on a New Track
Wall Street Journal 05/07/2013
Sony Posts a Small Profit, Its First in 5 Years
New York Times 05/09/2013
Japan's Electronics Under Siege
Wall Street Journal 05/15/2013
Sharp to Raise Up to $1.67 Billion
Wall Street Journal 09/19/2013
Movieâs Flop Contributes to a Loss for Sony
New York Times 10/31/2013
Japanese Firms Send Work Overseas
Wall Street Journal 10/24/2010
Grouped Articles
Ericsson to Cut Jobs as It Transitions Into a Software Firm
Wall Street Journal 03/13/2015
Sony Ericsson's Strategy: Get Smart
Wall Street Journal 10/03/2011
Sony Nears Deal to Buy Out Ericsson From Joint Venture
Wall Street Journal 10/06/2011
Wall Street Journal 10/07/2011
Wall Street Journal 02/10/2012
Sony Mobile Aims For Fast Rollouts
Wall Street Journal 02/27/2012
Grouped Articles
Sony Shares Plunge After Earnings Warning
Wall Street Journal 09/18/2014
Sony Earnings Bolster Full-Year Forecast, Despite Costs From Hacking
New York Times 02/04/2015
Ericsson to Cut Jobs as It Transitions Into a Software Firm
Wall Street Journal 03/13/2015
Sony Ericsson's Strategy: Get Smart
Wall Street Journal 10/03/2011
Sony Nears Deal to Buy Out Ericsson From Joint Venture
Wall Street Journal 10/06/2011
Wall Street Journal 10/07/2011
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