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Luxury-Car Fight Revs Up

Wall Street Journal Original article ›

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GM plans to bring 5 to 10 Cadillac models to China by 2016. It plans to build a factory for Cadillacs in China. Even as auto sales are slowing down in China in 2012, sales of luxury and premium cars are growing rapidly. Infiniti, Audi, BMW, Mercedes, Tata's Jaguar-Land Rover, and now GM are competing for sales to China's growing affluent class. According to IHS Global Insight, China's auto sales slowed to 2.5% growth in 2011, yet sales of premium car sales increased by 32%. With sales slowing in Europe and the U.S., car manufacturers are focussing on the luxury segment in China to boost profits. BMW's sales chief, Ian Robertson, says sales will slow in coming quarters from the 32% growth rate of 2011, but he still expects double digit growth for premium cars in future years. In making its large investments in China Ford executives said it expected a growth in China's car market of 5% over the next decade. BMW plans to increase production to 200,000 cars after opening its second plant in 2011, with capacity to ramp up to 300,000 a year.

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One is understated and family friendly with an eye for safety and fuel efficiency, the other is showy and flashy. The different culltural backgrounds of European managers of Volvo and the new Chinese owners at Geely Holdings.

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Growth in the automobile market is estimated at 3% for 2011 by China's Association of Automobile Manuacturers.

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Luxury Car Makers Brace for Slower China Sales

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Chinese Car Buyers Should Keep On Motoring

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Subsidies Stoke China's Domestic Car Makers

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GM's efforts to build its luxury brands Buick and Cadillac in 2012-2014

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Grouped Articles

GM to Push Cadillacs in China

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Luxury Car Makers Brace for Slower China Sales

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GM to Build Cadillac Plant in China

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Detroit Vehicles Outperform Imports in Quality Study

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Confession: The Regal's a Pretty Great Car

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Buick: Life After Retirees

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GM China performance

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General Motors has its second largest market in China where it sold more than 1 million cars. In 2007 and sales growth was 21%.

Grouped Articles

GM to Push Cadillacs in China

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Luxury Car Makers Brace for Slower China Sales

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Auto Sales Keep Humming in China

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GM Shifts Executives Amid International Push

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Unrest May Signal New Phase in China Economy

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GM Ramps Up China Strategy

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BMW strategies

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BMW Launches Its First Mass-Production Electric Car

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Europeans Raise Pressure on Detroit

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When the dust clears BMW may struggle to compete.

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BMW Hopes to Catch the Upswing

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Mercedes Benz Cars China.

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Luxury Car Makers Brace for Slower China Sales

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China Lures More Investment

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German Car Makers Shift Gears as China Slows

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GM's Cadillac Division.

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The large investments in marketing were not effective. Cadillac's average age of customer base is 62, so there is a real need to get younger buyers into showrooms.

Grouped Articles

GM to Push Cadillacs in China

Wall Street Journal 04/19/2013

Luxury Car Makers Brace for Slower China Sales

Wall Street Journal 04/22/2013

GM to Build Cadillac Plant in China

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Cadillac Drops Wreath Logo for Bolder Crest

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Cadillac Chief's Challenge: Clear Dealer Lots

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G.M. Bets Big on a Resurgent Cadillac

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VW Audi China

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China Cultivates Taste for German Cars

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In Sign of Strength, Audi Steps Up Investments

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China Lures More Investment

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Volkswagen to Invest $107.3 Billion Over Next 5 Years

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VW Drives for Gains in Southern China

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Audi Lifts Investments to $29 Billion

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VW Audi performance

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Grouped Articles

Japanese Car Makers Lose Their Midsize Edge

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Detroit Vehicles Outperform Imports in Quality Study

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European Pain Relief For GM and Ford

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Daimler Under Pressure to Catch Audi, BMW

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VW's $1 Billion Bet on U.S. Factory Sputters

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In Sign of Strength, Audi Steps Up Investments

New York Times 12/27/2013


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