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GM to Push Cadillacs in China
Keywords:
Tags: Automobiles, China,
GM sells just 30,000 Cadillacs in China. It is one of 8 brands with total GM sales of 2.8 million vehicles in China. The luxury and premium vehicle market is growing in China with 8.5% of the total vehicle market in 2012. GM's 30,000 Cadillac sales makes Cadillac at only one tenths of one percent of its China sales volume, and way behind luxury car makers Mercedes and BMW. GM plans to take a larger share of this market and increase Cadillac sales to 100,000 by 2016. To do this GM will launch a new advertising campaign in China with actor Brad Pitt and increase dealers in China to 200 by the end of 2013. A new Cadillac will be introduced every year through 2016. Cadillac comes in the SRX, a small sport utility vehicle, and the XTS, a full size sedan. A 8 cylinder Cadillac, the SLS, will be discontinued.
GM China performance
03/28/2006
General Motors has its second largest market in China where it sold more than 1 million cars. In 2007 and sales growth was 21%.
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GM's Cadillac Division.
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The large investments in marketing were not effective. Cadillac's average age of customer base is 62, so there is a real need to get younger buyers into showrooms.
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Cadillac Drops Wreath Logo for Bolder Crest
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GM's luxury car products
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Cadillac, Buick Lucerne etc
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Detroit Vehicles Outperform Imports in Quality Study
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