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Cadillac Drops Wreath Logo for Bolder Crest

Wall Street Journal Original article ›

Keywords:


GM's Cadillac Division.

06/17/2010

The large investments in marketing were not effective. Cadillac's average age of customer base is 62, so there is a real need to get younger buyers into showrooms.

Grouped Articles

GM to Push Cadillacs in China

Wall Street Journal 04/19/2013

Luxury Car Makers Brace for Slower China Sales

Wall Street Journal 04/22/2013

GM to Build Cadillac Plant in China

Wall Street Journal 05/08/2013

Cadillac Drops Wreath Logo for Bolder Crest

Wall Street Journal 01/15/2014

Cadillac Chief's Challenge: Clear Dealer Lots

Wall Street Journal 01/23/2014

G.M. Bets Big on a Resurgent Cadillac

New York Times 04/02/2015

GM's efforts to build its luxury brands Buick and Cadillac in 2012-2014

01/12/2009

Grouped Articles

GM to Push Cadillacs in China

Wall Street Journal 04/19/2013

Luxury Car Makers Brace for Slower China Sales

Wall Street Journal 04/22/2013

GM to Build Cadillac Plant in China

Wall Street Journal 05/08/2013

Detroit Vehicles Outperform Imports in Quality Study

Wall Street Journal 05/13/2013

Confession: The Regal's a Pretty Great Car

Wall Street Journal 05/29/2010

Buick: Life After Retirees

BusinessWeek 09/30/2010

GM's luxury car products

04/23/2006

Cadillac, Buick Lucerne etc

Grouped Articles

GM to Push Cadillacs in China

Wall Street Journal 04/19/2013

Luxury Car Makers Brace for Slower China Sales

Wall Street Journal 04/22/2013

GM to Build Cadillac Plant in China

Wall Street Journal 05/08/2013

Detroit Vehicles Outperform Imports in Quality Study

Wall Street Journal 05/13/2013

Confession: The Regal's a Pretty Great Car

Wall Street Journal 05/29/2010

Buick: Life After Retirees

BusinessWeek 09/30/2010


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