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Volvo's Big China Gamble
Keywords:
Tags: Automobiles, China,
Geely's plans for Volvo are to build a presence for Volvo in China. This includes plans for additional local manufacturing facilities. One near Shanghai, another in Chengdu, and another being considered for Daqing. Each plant would produce 100,000 cars, with the Chengdu plant nearly complete and the others still to be built. Geely has received $444 million and $148 million respectively from the municipal governments of Daqing and Shanghai. Geely executives pointed to the need to upgrade Volvo's S80 sedan to compete with the likes of Mercedes Benz S-Class and BMW 7 series. Volvo hopes to sell additional cars to the Chinese government and state run companies. Risks associated with expanding car manufacturing were cited by Chen Bin, senior official of the China National Developmet and Reform Commission, at an auto industry conference recently. He said the combined capacity to build cars in China for all companies willl reach 31.24 million vehicles by 2015, up from the 13.95 million vehicles at end of 2009.
The culture clash between Volvo's traditional customer base and the luxury car segment base in China.
11/17/2006
One is understated and family friendly with an eye for safety and fuel efficiency, the other is showy and flashy. The different culltural backgrounds of European managers of Volvo and the new Chinese owners at Geely Holdings.
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