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Toyota Pushes Emerging-Markets Production
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Toyota's goal is to remain the preeminent automobile manufacturer in emerging markets and the IMV is part of its strategy for achieving this goal. The IMV series for emerging markets, with one million in manufacturing capacity coming off a single platform to lower costs, is designed to meet local needs from a price standpoint and rough road conditions. Sales of one million off of a single platform is an achievement only Toyota will have achieved. A minivan, a sport utility vehicle and 3 pickup trucks are all made from a single chassis, with localized production since 2004. The IMV series is expected to account for 10% of the 9.58 vehicle sales goal for 2012. CEO Akio Toyoda plans to increases sales in emerging markets to 50% of total sales by 2015, up from 40% in 2011. IMV vehicles are made in 11 emerging market countries- in Argentina, India, South Africa and Thailand, and are sold as the Hilux pickup, the Fortuner SUV, and the Innova minivan. Over the years Toyota has transferred more of the design and development to emerging market countries to meet local preferences and reduce the effects of a strong yen, leaving only core components to be designed and manufactured in Japan. As it recovers from supply disruptions due to floods in Thailand and the tsunami in Japan, Toyota is planning on sales of 9.58 million in 2012, a steep climb of 21% from the 7.95 million sold in 2011.
Toyota's International Multipurpose Vehicles (IMV) series
04/07/2012
Production capacity is over 1 million vehicles for the IMV series designed on a single platform for emerging markets to serve minivan, SUV and other needs. Toyota is the first company to do so. The IMV series represents 10% of Toyota sales. Toyota's goal is to secure 50% of its sales from emerging markets, up from 40% today, and the IMV series is part of the strategy to reach that goal. Toyota is moving more of the design development and manufacturing to emerging markets so that the vehicles can be made to suit local conditions and protect against currency fluctuations for the yen.
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Toyota's IMV series of vehicles for emerging markets reaches a milestone in 2012- 1 million vehicles on one platform
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This is the best any automobile manufacturer has done on one platform. The design, single chassis, lower price points and customization for rough road conditions in emerging markets, give the IMV architecture and manufacturing operations a unique advantage.
Linked Articles
Toyota Pushes Emerging-Markets Production
Wall Street Journal 04/07/2012
For Toyota, a New Small Truck Carries Hopes for Topping GM
Wall Street Journal 05/12/2005
Toyota's strategy with the International Multipurpose Vehicle (IMV) and Renault's with the Logan and Dacia models
04/07/2012
Toyota goes after the lower price points in emerging markets with the IMV series. Renault goes for a lower price point for buyers in its home markets in France and the rest of Europe with its Dacia and Logan models. Both are expected to cross the 1 million mark sales point in 2012. Renault achieves a 6% operating margin on the low price point vehicles priced at around $10,000, breaking the myth that lower price points cannot generate profits.
Linked Articles
Toyota Pushes Emerging-Markets Production
Wall Street Journal 04/07/2012
Wall Street Journal 04/16/2012
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