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Toyota's strategy with the International Multipurpose Vehicle (IMV) and Renault's with the Logan and Dacia models
04/07/2012
Toyota goes after the lower price points in emerging markets with the IMV series. Renault goes for a lower price point for buyers in its home markets in France and the rest of Europe with its Dacia and Logan models. Both are expected to cross the 1 million mark sales point in 2012. Renault achieves a 6% operating margin on the low price point vehicles priced at around $10,000, breaking the myth that lower price points cannot generate profits.
Linked Articles
Toyota Pushes Emerging-Markets Production
Wall Street Journal 04/07/2012
Wall Street Journal 04/16/2012
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