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Production capacity is over 1 million vehicles for the IMV series designed on a single platform for emerging markets to serve minivan, SUV and other needs. Toyota is the first company to do so. The IMV series represents 10% of Toyota sales. Toyota's goal is to secure 50% of its sales from emerging markets, up from 40% today, and the IMV series is part of the strategy to reach that goal. Toyota is moving more of the design development and manufacturing to emerging markets so that the vehicles can be made to suit local conditions and protect against currency fluctuations for the yen.
Grouped Articles
Toyota Pushes Emerging-Markets Production
Wall Street Journal 04.07.2012
Toyota Overhauls Its R&D Efforts
Wall Street Journal 04.10.2012
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