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Marketing at low price points away from large cities in developing countries.
10/17/2006
P&G (Procter & Gamble), Walmart in Mexico, Cadbury and Lever Brothers in India, are some of the many companies looking for growth in smaller towns and villages of developing countries.
Grouped Articles
Cheaper Sugar Sends Candy Makers Abroad
Wall Street Journal 10.21.2013
The New Japanese Way: Downmarket
Wall Street Journal 08.05.2010
Unknown Cities in Brazil and Russia Are Getting Richer
BusinessWeek 09.30.2010
P&G Tripped Up by Its Assumptions About Diapers in China
Wall Street Journal 08.14.2015
Wal-Mart to Buy Grocer-Retail Chain in China - WSJ.com
Wall Street Journal 10.17.2006
As Its Brands Lag at Home, Unilever Makes a Risky Bet
Wall Street Journal 03.22.2007
In Mexico, Wal-Mart Is Defying Its Critics
Wall Street Journal 03.05.2007
P&G's Global Target: Shelves of Tiny Stores
Wall Street Journal 07.16.2007
Hispanics' Hard Times Hit Wal-Mart
Wall Street Journal 08.29.2007
Grain Companies' Profits Soar As Global Food Crisis Mounts
Wall Street Journal 04.30.2008
India’s Growth Outstrips Crops
New York Times 06.22.2008
Unilever of India Profit Rises 34%
Wall Street Journal 10.27.2008
Big Indian Grocer Shutters Stores as Crisis Hits
Wall Street Journal 02.13.2009
Wal-Mart Exports Big-Box Concept to India
Wall Street Journal 05.28.2009
Cadbury Redefines Cheap Luxury
Wall Street Journal 06.08.2009
Obama Enlists Major Powers to Aid Poor Farmers With $15 Billion
New York Times 07.09.2009
G.E. Chief Sees India Helping Cut Costs of U.S. Health Care
New York Times 10.03.2009
P&G Considers Booting Some Brands
Wall Street Journal 10.29.2009
Mexico, in Shake-Up, Taps Economic Chiefs
Wall Street Journal 12.10.2009
P.& G. Sees the World as Its Client
New York Times 12.12.2009
Economist 12.30.2009
Danone Expands Its Pantry to Woo the World's Poor
Wall Street Journal 06.25.2010
Why Procter & Gamble Needs to Shave More Indians
BusinessWeek 06.09.2011
As Middle Class Shrinks, P&G Aims High and Low
Wall Street Journal 09.12.2011
New York Times 11.12.2011
Why India should scare Silicon Valley - The Washington Post
Washington Post 11.29.2011
Wall Street Journal 05.24.2012
Companies Court the Poor's Loyal Pennies
Wall Street Journal 07.23.2012
Returning migrants boost Mexico’s middle class - The Washington Post
Washington Post 10.02.2012
Kraft Wins a Reluctant Cadbury With Help of Clock, Hedge Funds
Wall Street Journal 01.20.2010
Wal-Mart's Path to Power in India Hits Its Limits: The Lawyers
Wall Street Journal 04.02.2013
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