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P&G Considers Booting Some Brands
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The low cost and discount brands become important to shoppers and businesses.
07/16/2007
WIth about 7 million workers working less than 35 hours aweek and many facing a couple of days of furlough, or pay cuts, the family shops very carefully and on a budget. Businesses are paying attention, and even companies like P&G (Procter & Gamble) are pushing discount brands.
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P&G (Procter & Gamble) strategies
10/29/2009
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P&G to Cut Package Sizes for Diapers
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Procter & Gamble's Profit Rises on Higher Sales
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Marketing at low price points away from large cities in developing countries.
10/17/2006
P&G (Procter & Gamble), Walmart in Mexico, Cadbury and Lever Brothers in India, are some of the many companies looking for growth in smaller towns and villages of developing countries.
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P&G Tripped Up by Its Assumptions About Diapers in China
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Wal-Mart to Buy Grocer-Retail Chain in China - WSJ.com
Wall Street Journal 10/17/2006
As Its Brands Lag at Home, Unilever Makes a Risky Bet
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