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P&G Tripped Up by Its Assumptions About Diapers in China
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P&G's experience in China shows that mothers are willing to spend more on diapers for their children. After aiming at the lower end for a frugal middle class diaper, the company is trying to catchup with more popular and better quality Japanese diapers at the higher end of the price range. With fewer children Chinese mothers are known to spend more on children in their family budgets.
P&G moves upscale for Pampers diapers in China in 2015 after aiming at a frugal middle class customer
08/14/2015
Chinese consumers are willing to spend more on diapers for their children and are moving upscale, just as P&G Pampers targeted the lower end with cheaper diapers. Japanese brands are popular with Chinese mothers who are willing to spend more for better quality diapers. Some have never considered P&G Pampers brand diapers.
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