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Why Procter & Gamble Needs to Shave More Indians

BusinessWeek Original article ›

Keywords:


P&G (Procter & Gamble) strategies

10/29/2009

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P&G (Procter & Gamble) new focus on developing country markets.

12/12/2009

The shift in a big way to focus on developing countries comes with new CEO MacDonald. This brings new challenges in going into villages, educating users, marketing at very low price points and small quantities such as shampoo packets the price of an egg, competition with established local brands and with Colgate and Unilever which have a long history of being in developing countries.

Grouped Articles

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Counting their blessings

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Why Procter & Gamble Needs to Shave More Indians

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Colgate's Margins to Test Its Pricing Strategy

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For Unilever, U.S. Deficit Woes Create Tough Market

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Marketing at low price points away from large cities in developing countries.

10/17/2006

P&G (Procter & Gamble), Walmart in Mexico, Cadbury and Lever Brothers in India, are some of the many companies looking for growth in smaller towns and villages of developing countries.

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Cheaper Sugar Sends Candy Makers Abroad

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Unknown Cities in Brazil and Russia Are Getting Richer

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P&G Tripped Up by Its Assumptions About Diapers in China

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As Its Brands Lag at Home, Unilever Makes a Risky Bet

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