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Companies Court the Poor's Loyal Pennies
Keywords:
The experience of Nestle and other consumer product companies selling at low price points in Indonesia and other developing countries.
Marketing at low price points away from large cities in developing countries.
10/17/2006
P&G (Procter & Gamble), Walmart in Mexico, Cadbury and Lever Brothers in India, are some of the many companies looking for growth in smaller towns and villages of developing countries.
Grouped Articles
Cheaper Sugar Sends Candy Makers Abroad
Wall Street Journal 10/21/2013
The New Japanese Way: Downmarket
Wall Street Journal 08/05/2010
Unknown Cities in Brazil and Russia Are Getting Richer
BusinessWeek 09/30/2010
P&G Tripped Up by Its Assumptions About Diapers in China
Wall Street Journal 08/14/2015
Wal-Mart to Buy Grocer-Retail Chain in China - WSJ.com
Wall Street Journal 10/17/2006
As Its Brands Lag at Home, Unilever Makes a Risky Bet
Wall Street Journal 03/22/2007
Selling basic consumer products at low price points in Indonesia
08/05/2010
The experience of Nestle and other consumer product companies selling at low price points.
Grouped Articles
The New Japanese Way: Downmarket
Wall Street Journal 08/05/2010
Companies Court the Poor's Loyal Pennies
Wall Street Journal 07/23/2012
P&G (Procter & Gamble) strategies
10/29/2009
Grouped Articles
Rinse and Repeat Could Clean Up P&G
Wall Street Journal 05/24/2013
P&G Doesn't Have 'Any Bigger Problem'
Wall Street Journal 05/24/2013
Wall Street Journal 05/24/2013
P&G Chief Will Find It Tough to Turn Tide
Wall Street Journal 07/31/2013
P&G to Cut Package Sizes for Diapers
Wall Street Journal 09/08/2013
Procter & Gamble's Profit Rises on Higher Sales
Wall Street Journal 10/27/2013
How Nestle tackles higher commodity prices
01/19/2008
Nestle's commodity costs have gone up by $3 billion in 2011. Nestle's strategy is to steadily increase the price of its food products.
Grouped Articles
Nestlé Gets a Taste of Being the Underdog
Wall Street Journal 07/10/2013
Nestlé's Recipe for Juggling Volatile Commodity Costs
BusinessWeek 03/17/2011
Nestlé Sees Higher Commodity Prices
Wall Street Journal 06/08/2011
Nestlé Pressured in Emerging Markets
Wall Street Journal 06/14/2011
Wall Street Journal 07/05/2011
Can the World Still Feed Itself?
Wall Street Journal 09/03/2011
Nestle performance
09/27/2010
Grouped Articles
Nespresso's Single-Serve Plan Focuses on China, U.S.
Wall Street Journal 05/21/2013
Nestlé Gets a Taste of Being the Underdog
Wall Street Journal 07/10/2013
Nestle to Invest $500 Million in Health Care Nutrition
New York Times 09/27/2010
Nestlé Faces Gambit Over Its Long View
Wall Street Journal 10/23/2010
Nestlé Sells Juicy Juice Brand to Buyout Firm Brynwood Partners
Wall Street Journal 07/02/2014
Nestlé Continues to Slim to Compete with New Food Industry Giants
Wall Street Journal 04/17/2015
Unilever performance
08/15/2011
Grouped Articles
Wall Street Journal 10/25/2013
Caution at Unilever as Its Sales Slow Down
New York Times 01/21/2014
Unilever Invests in China Water-Purification Company
Wall Street Journal 03/11/2014
Unilever Profit Rises Despite China Sales Slump
Wall Street Journal 01/21/2015
Unilever’s Portfolio Lever Is Critical
Wall Street Journal 01/21/2015
Unilever Finds That Shrinking Its Footprint Is a Giant Task
New York Times 11/21/2015
Unilever strategies
09/07/2010
Grouped Articles
Wall Street Journal 10/25/2013
To Wash Hands of Palm Oil Unilever Embraces Algae
Wall Street Journal 09/07/2010
Unilever Invests in China Water-Purification Company
Wall Street Journal 03/11/2014
Unilever Profit Rises Despite China Sales Slump
Wall Street Journal 01/21/2015
Unilever’s Portfolio Lever Is Critical
Wall Street Journal 01/21/2015
Unilever Finds That Shrinking Its Footprint Is a Giant Task
New York Times 11/21/2015
P&G (Procter & Gamble) new focus on developing country markets.
12/12/2009
The shift in a big way to focus on developing countries comes with new CEO MacDonald. This brings new challenges in going into villages, educating users, marketing at very low price points and small quantities such as shampoo packets the price of an egg, competition with established local brands and with Colgate and Unilever which have a long history of being in developing countries.
Grouped Articles
The New Japanese Way: Downmarket
Wall Street Journal 08/05/2010
P.& G. Sees the World as Its Client
New York Times 12/12/2009
Economist 12/30/2009
Why Procter & Gamble Needs to Shave More Indians
BusinessWeek 06/09/2011
Colgate's Margins to Test Its Pricing Strategy
Wall Street Journal 07/28/2011
For Unilever, U.S. Deficit Woes Create Tough Market
Wall Street Journal 08/15/2011
African business at low price points- selling rechargeable batteries in rural Ghana
07/16/2012
Grouped Articles
Wall Street Journal 07/16/2012
President Credited in Ghana's Growth Dies
Wall Street Journal 07/25/2012
Companies Court the Poor's Loyal Pennies
Wall Street Journal 07/23/2012
Microsoft and Huawei to Unite to Sell Windows Smartphones in Africa
New York Times 02/04/2013
Nestle strategies
09/27/2010
Grouped Articles
Nespresso's Single-Serve Plan Focuses on China, U.S.
Wall Street Journal 05/21/2013
Nestlé Gets a Taste of Being the Underdog
Wall Street Journal 07/10/2013
Cheaper Sugar Sends Candy Makers Abroad
Wall Street Journal 10/21/2013
Nestle to Invest $500 Million in Health Care Nutrition
New York Times 09/27/2010
Nestlé Faces Gambit Over Its Long View
Wall Street Journal 10/23/2010
If Nestlé Sells Its Stake in L'Oréal...
Wall Street Journal 02/11/2014
Nestle China
07/05/2011
Grouped Articles
Cheaper Sugar Sends Candy Makers Abroad
Wall Street Journal 10/21/2013
Nestlé to Help Fund Dairy-Farming Institute in China
Wall Street Journal 01/13/2012
Wall Street Journal 07/05/2011
Nestlé Shows Taste for Chinese Treats
Wall Street Journal 07/12/2011
Can the World Still Feed Itself?
Wall Street Journal 09/03/2011
Wall Street Journal 04/23/2012
Unilever Indonesia
09/07/2010
Grouped Articles
Wall Street Journal 10/25/2013
To Wash Hands of Palm Oil Unilever Embraces Algae
Wall Street Journal 09/07/2010
Unilever Invests in China Water-Purification Company
Wall Street Journal 03/11/2014
Unilever Finds That Shrinking Its Footprint Is a Giant Task
New York Times 11/21/2015
Unilever Takes Palm Oil in Hand
Wall Street Journal 04/24/2012
Wall Street Journal 04/26/2012
Unilever pricing
11/04/2011
Grouped Articles
Unilever Sales Rise as Its Prices Climb
Wall Street Journal 11/04/2011
Unilever Takes Palm Oil in Hand
Wall Street Journal 04/24/2012
Companies Court the Poor's Loyal Pennies
Wall Street Journal 07/23/2012
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