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Hispanics' Hard Times Hit Wal-Mart
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Growing Hispanic market on both sides of the US-Mexican border for Walmart is slowing down sales as the construction industry 25% Hispanics representing 2.9 million workers and three fourths foreign born, has been affected by slowing home sales and credit squeeze. This has slowed remittances to Mexico with difficult conditions for Hispanics. Walmart has targeted the Hispanic community to increase sales.
Marketing at low price points away from large cities in developing countries.
10/17/2006
P&G (Procter & Gamble), Walmart in Mexico, Cadbury and Lever Brothers in India, are some of the many companies looking for growth in smaller towns and villages of developing countries.
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