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WIth about 7 million workers working less than 35 hours aweek and many facing a couple of days of furlough, or pay cuts, the family shops very carefully and on a budget. Businesses are paying attention, and even companies like P&G (Procter & Gamble) are pushing discount brands.
Grouped Articles
P&G to Cut Package Sizes for Diapers
Wall Street Journal 09.08.2013
P&G to Shed More Than Half Its Brands
Wall Street Journal 08.02.2014
P&G's Global Target: Shelves of Tiny Stores
Wall Street Journal 07.16.2007
New York Times 07.28.2007
Vera Wang Set to Dress Up Kohl's
Wall Street Journal 08.01.2007
Wal-Mart Looks to Grab Gains in Gadgets
Wall Street Journal 08.02.2007
Economy Fitful, Americans Start to Pay as They Go
New York Times 02.05.2008
BusinessWeek 04.09.2008
U.S. Upstart Takes On TV Giants in Price War
Wall Street Journal 04.15.2008
Wal-Mart Widens Drug Discounts
Wall Street Journal 05.06.2008
Mr. Bill Returns (in One Piece) to Pitch a Debit Card
New York Times 06.03.2008
Retailer's Collapse Hits Mall Owners
Wall Street Journal 07.14.2008
Auto Dealers Add Own Sales Incentives, Deepening Their Losses on Trucks, SUVs
Wall Street Journal 07.14.2008
Engineering a Change at Wal-Mart
Wall Street Journal 08.12.2008
Grocers: A Shift Toward Thrift
BusinessWeek 08.14.2008
BusinessWeek 10.09.2008
Wall Street Journal 10.22.2008
Grocers Find Food Prices Hard to Swallow
Wall Street Journal 10.30.2008
Hefty Discounts Could Arrive on Big-Screen TVs, but Buyers May Be Resistant
New York Times 11.03.2008
Wal-Mart Flourishes as Economy Turns Sour
Wall Street Journal 11.14.2008
Stores Count Seconds to Trim Labor Costs
Wall Street Journal 11.13.2008
Wall Street Journal 12.12.2008
P&G Lowers Sales Outlook as Pantries Become Leaner
Wall Street Journal 12.12.2008
Retailers Drop Prices to Avert a Flop
Wall Street Journal 12.19.2008
Pharmacies Fight Tough Battle on Generic Prices
Wall Street Journal 12.22.2008
Discounts Not Enough to Revive Online Retail Sales
Wall Street Journal 12.29.2008
Wall Street Journal 01.08.2009
Wall Street Journal 01.13.2009
Carrefour Braces for More Global Retail Weakness
Wall Street Journal 01.16.2009
New Chief at Wal-Mart Looks Abroad For Growth
Wall Street Journal 02.02.2009
Even Deep Discounters Feel Pinch As Investors Punch Out of Retail
Wall Street Journal 02.06.2009
Lowe’s Profit Fell 60% as Consumers Cut Back
New York Times 02.21.2009
A Scion Drives Toyota Back to Basics
Wall Street Journal 02.24.2009
Sales of Digital Cameras Fell 12%
Wall Street Journal 02.26.2009
Retail Sales Show Signs of Life
Wall Street Journal 03.06.2009
Best Buy Confronts Newer Nemesis
Wall Street Journal 03.16.2009
Chicago's Magnificent Mile Hits a Rough Stretch
Wall Street Journal 04.09.2009
Men's Fashion Line Trades Down
Wall Street Journal 04.15.2009
Wave of Retail Bankruptcies Curbs Profit at Levi Strauss
Wall Street Journal 04.15.2009
U.S. Marketers Say Hola! to Hispanic Consumers
BusinessWeek 04.09.2009
Grocery Stores Fight Back Against Food Prices
BusinessWeek 01.29.2009
Sellers Woo Shoppers With Guarantees to Address Layoff Worries
New York Times 04.20.2009
Wall Street Journal 04.22.2009
P&G Investors Need a Little Pampering
Wall Street Journal 04.30.2009
P&G, Colgate Hit by Consumer Thrift
Wall Street Journal 05.01.2009
Wal-Mart Says Its Market Share Is Rising
New York Times 05.15.2009
Wall Street Journal 05.20.2009
Card Firms' Loss Tally: Billions of Dollars in Fees
Wall Street Journal 05.22.2009
Recession Turns Malls Into Ghost Towns
Wall Street Journal 05.22.2009
P&G Looks Beyond Premium Goods
Wall Street Journal 05.29.2009
Still Working, but Making Do With Less
New York Times 05.29.2009
New York Times 06.07.2009
P&G Considers Booting Some Brands
Wall Street Journal 10.29.2009
Wall Street Journal 08.12.2010
Shoppers Still Stick To Payday Purchases
Wall Street Journal 08.30.2010
As Middle Class Shrinks, P&G Aims High and Low
Wall Street Journal 09.12.2011
P.& G. Sees the World as Its Client
New York Times 12.12.2009
A Tale of Two Shoppers: Life During the Slowdown
Wall Street Journal 09.12.2011
Procter & Gamble Cutting Prices After Profit Falls
New York Times 04.27.2012
Wall Street Journal 05.24.2012
P&G's Stumbles Put CEO On Hot Seat for Turnaround
Wall Street Journal 09.27.2012
P&G Hopes Solid Earnings End Soap Opera
Wall Street Journal 10.25.2012
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