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The low cost and discount brands become important to shoppers and businesses.

07/16/2007

WIth about 7 million workers working less than 35 hours aweek and many facing a couple of days of furlough, or pay cuts, the family shops very carefully and on a budget. Businesses are paying attention, and even companies like P&G (Procter & Gamble) are pushing discount brands.

Grouped Articles

P&G to Cut Package Sizes for Diapers

Wall Street Journal 09.08.2013

P&G to Shed More Than Half Its Brands

Wall Street Journal 08.02.2014

P&G's Global Target: Shelves of Tiny Stores

Wall Street Journal 07.16.2007

On Paying for Cars With Cash

New York Times 07.28.2007

Vera Wang Set to Dress Up Kohl's

Wall Street Journal 08.01.2007

Wal-Mart Looks to Grab Gains in Gadgets

Wall Street Journal 08.02.2007

Economy Fitful, Americans Start to Pay as They Go

New York Times 02.05.2008

The Consumer Spending Mirage

BusinessWeek 04.09.2008

U.S. Upstart Takes On TV Giants in Price War

Wall Street Journal 04.15.2008

Wal-Mart Widens Drug Discounts

Wall Street Journal 05.06.2008

Mr. Bill Returns (in One Piece) to Pitch a Debit Card

New York Times 06.03.2008

Retailer's Collapse Hits Mall Owners

Wall Street Journal 07.14.2008

Auto Dealers Add Own Sales Incentives, Deepening Their Losses on Trucks, SUVs

Wall Street Journal 07.14.2008

Engineering a Change at Wal-Mart

Wall Street Journal 08.12.2008

Grocers: A Shift Toward Thrift

BusinessWeek 08.14.2008

Costco's Artful Discounts

BusinessWeek 10.09.2008

Layaway Is Making a Comeback

Wall Street Journal 10.22.2008

Grocers Find Food Prices Hard to Swallow

Wall Street Journal 10.30.2008

Hefty Discounts Could Arrive on Big-Screen TVs, but Buyers May Be Resistant

New York Times 11.03.2008

Wal-Mart Flourishes as Economy Turns Sour

Wall Street Journal 11.14.2008

Stores Count Seconds to Trim Labor Costs

Wall Street Journal 11.13.2008

Tesco Adds to U.K. Price Cuts

Wall Street Journal 12.12.2008

P&G Lowers Sales Outlook as Pantries Become Leaner

Wall Street Journal 12.12.2008

Retailers Drop Prices to Avert a Flop

Wall Street Journal 12.19.2008

Pharmacies Fight Tough Battle on Generic Prices

Wall Street Journal 12.22.2008

Discounts Not Enough to Revive Online Retail Sales

Wall Street Journal 12.29.2008

Retailers Keep Cutting Prices

Wall Street Journal 01.08.2009

Aldi Looks to U.S. for Growth

Wall Street Journal 01.13.2009

Carrefour Braces for More Global Retail Weakness

Wall Street Journal 01.16.2009

New Chief at Wal-Mart Looks Abroad For Growth

Wall Street Journal 02.02.2009

Even Deep Discounters Feel Pinch As Investors Punch Out of Retail

Wall Street Journal 02.06.2009

Lowe’s Profit Fell 60% as Consumers Cut Back

New York Times 02.21.2009

A Scion Drives Toyota Back to Basics

Wall Street Journal 02.24.2009

Sales of Digital Cameras Fell 12%

Wall Street Journal 02.26.2009

Retail Sales Show Signs of Life

Wall Street Journal 03.06.2009

Best Buy Confronts Newer Nemesis

Wall Street Journal 03.16.2009

Chicago's Magnificent Mile Hits a Rough Stretch

Wall Street Journal 04.09.2009

Men's Fashion Line Trades Down

Wall Street Journal 04.15.2009

Wave of Retail Bankruptcies Curbs Profit at Levi Strauss

Wall Street Journal 04.15.2009

U.S. Marketers Say Hola! to Hispanic Consumers

BusinessWeek 04.09.2009

Grocery Stores Fight Back Against Food Prices

BusinessWeek 01.29.2009

Sellers Woo Shoppers With Guarantees to Address Layoff Worries

New York Times 04.20.2009

Leaner Laptops, Lower Prices

Wall Street Journal 04.22.2009

P&G Investors Need a Little Pampering

Wall Street Journal 04.30.2009

P&G, Colgate Hit by Consumer Thrift

Wall Street Journal 05.01.2009

Wal-Mart Says Its Market Share Is Rising

New York Times 05.15.2009

Burberry Goes Back to Basics

Wall Street Journal 05.20.2009

Card Firms' Loss Tally: Billions of Dollars in Fees

Wall Street Journal 05.22.2009

Recession Turns Malls Into Ghost Towns

Wall Street Journal 05.22.2009

P&G Looks Beyond Premium Goods

Wall Street Journal 05.29.2009

Still Working, but Making Do With Less

New York Times 05.29.2009

The Recession, Wal-Mart Style

New York Times 06.07.2009

P&G Considers Booting Some Brands

Wall Street Journal 10.29.2009

The Price of P&G's Gambit

Wall Street Journal 08.12.2010

Shoppers Still Stick To Payday Purchases

Wall Street Journal 08.30.2010

As Middle Class Shrinks, P&G Aims High and Low

Wall Street Journal 09.12.2011

P.& G. Sees the World as Its Client

New York Times 12.12.2009

A Tale of Two Shoppers: Life During the Slowdown

Wall Street Journal 09.12.2011

Procter & Gamble Cutting Prices After Profit Falls

New York Times 04.27.2012

P&G Concedes Missteps Abroad

Wall Street Journal 05.24.2012

P&G's Stumbles Put CEO On Hot Seat for Turnaround

Wall Street Journal 09.27.2012

P&G Hopes Solid Earnings End Soap Opera

Wall Street Journal 10.25.2012


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