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WIth about 7 million workers working less than 35 hours aweek and many facing a couple of days of furlough, or pay cuts, the family shops very carefully and on a budget. Businesses are paying attention, and even companies like P&G (Procter & Gamble) are pushing discount brands.
Grouped Articles
P&G to Cut Package Sizes for Diapers
Wall Street Journal 09/08/2013
P&G to Shed More Than Half Its Brands
Wall Street Journal 08/02/2014
P&G's Global Target: Shelves of Tiny Stores
Wall Street Journal 07/16/2007
New York Times 07/28/2007
Vera Wang Set to Dress Up Kohl's
Wall Street Journal 08/01/2007
Wal-Mart Looks to Grab Gains in Gadgets
Wall Street Journal 08/02/2007
Grouped Articles
Shoppers Can't Shake the Blues
Wall Street Journal 11/17/2013
Wal-Mart's Fashion Faux Pas - WSJ.com
Wall Street Journal 10/17/2006
Pharmacies Fight Tough Battle on Generic Prices
Wall Street Journal 12/22/2008
Retail Sales Show Signs of Life
Wall Street Journal 03/06/2009
New York Times 06/07/2009
Once Slave to Luxury, Japan Catches Thrift Bug
New York Times 09/21/2009
Retailing giant Target and changes in its strategy to adjust to the frugal American consumer. The new retailing environment in America.
Grouped Articles
Target Earnings Rise 14% on Pickup In Credit Cards, Cost-Cutting Efforts
Wall Street Journal 08/19/2010
Target Tests Small Store for Urban Shoppers as Young People Pick Cities Over Suburbs
New York Times 01/16/2014
Target's Data Breach Adds to CEO's Sack of Woe
Wall Street Journal 01/26/2014
Target Earnings Slide 46% After Data Breach
Wall Street Journal 02/27/2014
Wall Street Journal 05/07/2007
Pharmacies Fight Tough Battle on Generic Prices
Wall Street Journal 12/22/2008
Grouped Articles
Underdog Against Amazon, Best Buy Charges Ahead
New York Times 12/13/2013
No. 1 Retailer in Britain Uses 'Clubcard' to Thwart Wal-Mart
Wall Street Journal 06/06/2006
From Cheap Stand-In to Shelf Star
Wall Street Journal 08/29/2007
Budgets Squeezed, Some Families Bypass Organics
New York Times 11/01/2008
Retail Sales Show Signs of Life
Wall Street Journal 03/06/2009
Wal-Mart Boosts Private Label to Court Thriftier Consumers
Wall Street Journal 03/17/2009
Grouped Articles
Target Bets Credit Discount Will Lead to More Visits
Wall Street Journal 06/22/2010
Philips's CEO Urges Local Strategies for Emerging Markets
Wall Street Journal 08/30/2010
Hispanics' Hard Times Hit Wal-Mart
Wall Street Journal 08/29/2007
Workers Get Fewer Hours, Deepening the Downturn
New York Times 04/18/2008
Pharmacies Fight Tough Battle on Generic Prices
Wall Street Journal 12/22/2008
Wal-Mart, Others See Tough Months Ahead; December Same-Store Sales Disappoint
Wall Street Journal 01/09/2009
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