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The Recession, Wal-Mart Style
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Consumer buying habits at Walmart in the last 6 months since the sharp downturn in the economy hit in October 2008. Executives in merchandising at Walmart, Target and other stores discuss trends with the WSJ. There is adisciplined shopper with less browsing on the aisles. FOod is up on the list. Private label groceries at lower cost are selling well. At Walmart sales are up for refrigerated pizza,lower grades of meat. Ground beef and chicken sell way better than steak and beef. And carbohydrates are doing better than protein foods, so that pasta is doing well. Staying at home and entertaining at home is the trend says Fleming of Walmart, from the take and bake pizza at $5 to the movie and popcorn. Which is why the luggage section and trvel is slow, and flat screen tv's are selling well. Vitamins, herbs and plants for vegetable gardens are up as customers try to plant their own vegetable gardens. Car maintenance and repair is big, sales of motor oil, filters and tires. are some of Walmarts big sellers. Whatever makes the car last longer is considered attractive by customers. And home repair items are selling well at Home Depot.
The low cost and discount brands become important to shoppers and businesses.
07/16/2007
WIth about 7 million workers working less than 35 hours aweek and many facing a couple of days of furlough, or pay cuts, the family shops very carefully and on a budget. Businesses are paying attention, and even companies like P&G (Procter & Gamble) are pushing discount brands.
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P&G to Shed More Than Half Its Brands
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P&G's Global Target: Shelves of Tiny Stores
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New York Times 07/28/2007
Vera Wang Set to Dress Up Kohl's
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Wal-Mart Looks to Grab Gains in Gadgets
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Wal-Mart Pricing.
10/17/2006
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Shoppers Can't Shake the Blues
Wall Street Journal 11/17/2013
Wal-Mart's Fashion Faux Pas - WSJ.com
Wall Street Journal 10/17/2006
Pharmacies Fight Tough Battle on Generic Prices
Wall Street Journal 12/22/2008
Retail Sales Show Signs of Life
Wall Street Journal 03/06/2009
New York Times 06/07/2009
Once Slave to Luxury, Japan Catches Thrift Bug
New York Times 09/21/2009
Wal-Mart pricing in 2009 and how it affects Kroger, Safeway and Best Buy.
06/06/2006
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Underdog Against Amazon, Best Buy Charges Ahead
New York Times 12/13/2013
No. 1 Retailer in Britain Uses 'Clubcard' to Thwart Wal-Mart
Wall Street Journal 06/06/2006
From Cheap Stand-In to Shelf Star
Wall Street Journal 08/29/2007
Budgets Squeezed, Some Families Bypass Organics
New York Times 11/01/2008
Retail Sales Show Signs of Life
Wall Street Journal 03/06/2009
Wal-Mart Boosts Private Label to Court Thriftier Consumers
Wall Street Journal 03/17/2009
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