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Costco's Artful Discounts

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Costco's money saving strategies. Says Sinegal, son of a coal miner, "the biggest concern to me is that we lose our way and start thinkig it doesn't matter if you charge another dimeor another dollaar or another hundred dollars. Wihtout those disciplies, we don't have anything." Costco looks at every small saving, a penny here, a dime there. Savings in bananas, savings in pallets, savings in truckers time and trucks, on and on it goes. Costco gets three quarters of its operating profits from its membership fees of $50 to $100 from its 29 million members and it cannot afford to lose members who leave because bargains are not there or prices are not absolutely low for quality products. Sinegal is challenging Costco people to come up with new ways to save and pass on te savings to customers and where suppliers raise prices looking for alternative sources as with Bonita bananas fro Ecuador.

The low cost and discount brands become important to shoppers and businesses.

07/16/2007

WIth about 7 million workers working less than 35 hours aweek and many facing a couple of days of furlough, or pay cuts, the family shops very carefully and on a budget. Businesses are paying attention, and even companies like P&G (Procter & Gamble) are pushing discount brands.

Grouped Articles

P&G to Cut Package Sizes for Diapers

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P&G to Shed More Than Half Its Brands

Wall Street Journal 08/02/2014

P&G's Global Target: Shelves of Tiny Stores

Wall Street Journal 07/16/2007

On Paying for Cars With Cash

New York Times 07/28/2007

Vera Wang Set to Dress Up Kohl's

Wall Street Journal 08/01/2007

Wal-Mart Looks to Grab Gains in Gadgets

Wall Street Journal 08/02/2007


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