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Mr. Bill Returns (in One Piece) to Pitch a Debit Card

New York Times Original article ›

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Mr Bill a character created for Mastercard's advertising is now seeing a new twist to reflect the anxiety relating to the economy and the average person, here he gets knocked around hitting himself against the windshield of a city bus with his briefcase open, and falling off a treadmill, and having coffee spilled all over him, and still smiling and resilient. The idea is that in this economy no one knows what to expect will happen next.

The low cost and discount brands become important to shoppers and businesses.

07/16/2007

WIth about 7 million workers working less than 35 hours aweek and many facing a couple of days of furlough, or pay cuts, the family shops very carefully and on a budget. Businesses are paying attention, and even companies like P&G (Procter & Gamble) are pushing discount brands.

Grouped Articles

P&G to Cut Package Sizes for Diapers

Wall Street Journal 09/08/2013

P&G to Shed More Than Half Its Brands

Wall Street Journal 08/02/2014

P&G's Global Target: Shelves of Tiny Stores

Wall Street Journal 07/16/2007

On Paying for Cars With Cash

New York Times 07/28/2007

Vera Wang Set to Dress Up Kohl's

Wall Street Journal 08/01/2007

Wal-Mart Looks to Grab Gains in Gadgets

Wall Street Journal 08/02/2007


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