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Xiaomi has in the four years since its start in 2011 gained 13.7% market share in China, only 1 percentage point below Apple and passing Samsung at 9.7% (for 1st quarter 2015, source: IDC). It does not incur marketing costs by selling online and generating user interest through its fan clubs. Contract manufacturers provide phones of high quality, often using the same parts used in iPhones. Xiaomi focusses on design and software. A 64 gigabyte Mi Note Pro from Xiaomi costs 2999 yuan or $489 in China, compared to Apple 64 gigabyte Apple iPhone 6 at over twice the price at 6088 yuan, and the Samsung Galay S6 at 5288 yuan 76% above the Mi Note Pro. By offering similar quality features at these prices Xiaomi has particularly hurt Samsung sales in China.
Grouped Articles
Xiaomi, China’s New Phone Giant, Takes Aim at World
Wall Street Journal 06.08.2015
Samsung Profits Hurt by Smartphone Price Declines
Wall Street Journal 07.30.2015
Hugo Barra Outlines Xiaomi’s Ambitious Plans
Wall Street Journal 08.05.2015
Apple Stock Reacts After Tim Cook Email Praises China Sales
New York Times 08.24.2015
In China’s Smartphone Battle, Huawei Catches Up to Xiaomi
Wall Street Journal 10.23.2015
Apple iPhone Sales Grow at Slowest Rate Ever
Wall Street Journal 01.27.2016
Apple: Forget Peak Oil, What About Peak iPhone?
Wall Street Journal 01.27.2016
Apple Says Sales of iPhones Have Slowed
New York Times 01.26.2016
Apple’s Stalled Revenue Growth Puts Focus on Prices
Wall Street Journal 01.28.2016
China Sales Slide Eats Into Apple Revenue
Wall Street Journal 04.28.2016
Apple: What Will Make the Stock Tick Again
Wall Street Journal 05.04.2016
Apple Petitions to Sell Refurbished iPhones in India
Wall Street Journal 05.06.2016
For Apple’s iPhone 7, China Is a Challenge
WSJ 09.08.2016
Two SIM Cards and Better Selfies: How China’s Smartphones Are Taking On Apple
WSJ 06.07.2017
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