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Xiaomi's model of selling online comparable models to the iPhone near cost

06/08/2015

Xiaomi has in the four years since its start in 2011 gained 13.7% market share in China, only 1 percentage point below Apple and passing Samsung at 9.7% (for 1st quarter 2015, source: IDC). It does not incur marketing costs by selling online and generating user interest through its fan clubs. Contract manufacturers provide phones of high quality, often using the same parts used in iPhones. Xiaomi focusses on design and software. A 64 gigabyte Mi Note Pro from Xiaomi costs 2999 yuan or $489 in China, compared to Apple 64 gigabyte Apple iPhone 6 at over twice the price at 6088 yuan, and the Samsung Galay S6 at 5288 yuan 76% above the Mi Note Pro. By offering similar quality features at these prices Xiaomi has particularly hurt Samsung sales in China.

Grouped Articles

Xiaomi, China’s New Phone Giant, Takes Aim at World

Wall Street Journal 06.08.2015

Samsung Profits Hurt by Smartphone Price Declines

Wall Street Journal 07.30.2015

Hugo Barra Outlines Xiaomi’s Ambitious Plans

Wall Street Journal 08.05.2015

Apple Stock Reacts After Tim Cook Email Praises China Sales

New York Times 08.24.2015

In China’s Smartphone Battle, Huawei Catches Up to Xiaomi

Wall Street Journal 10.23.2015

Apple iPhone Sales Grow at Slowest Rate Ever

Wall Street Journal 01.27.2016

Apple: Forget Peak Oil, What About Peak iPhone?

Wall Street Journal 01.27.2016

Apple Says Sales of iPhones Have Slowed

New York Times 01.26.2016

Apple’s Stalled Revenue Growth Puts Focus on Prices

Wall Street Journal 01.28.2016

China Sales Slide Eats Into Apple Revenue

Wall Street Journal 04.28.2016

Apple: What Will Make the Stock Tick Again

Wall Street Journal 05.04.2016

Apple Petitions to Sell Refurbished iPhones in India

Wall Street Journal 05.06.2016

For Apple’s iPhone 7, China Is a Challenge

WSJ 09.08.2016

Two SIM Cards and Better Selfies: How China’s Smartphones Are Taking On Apple

WSJ 06.07.2017


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