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That shrinking feeling
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That Chrysler was pushing its new Dodge Ram pickup with a cattle drive through the streets of Detroit in January 2008, and GM and Ford were counting on new redesigned pickups to help them through the year shows how badly the three companies miscalculated the market and how costly it will end up being. The Big Three may end up being the Big Two as Chrysler depends even more on larger vehicles like vans, SUV's and pickups and sales decline is the highest on Chrysler vehicles in June, and Chrysler does not have the money to come up with a completely new product line like its competitors. It also does not have the overseas operations that are earning money. For all three companies its finance arms which used to bring in earnings now are at a loss especially as loans go sour and the resale value of pickups and trucks is in a sharp decline. See the Manheim US auction prices May 2008, source of graph Morgan Stanley.
Shifts in customer buying habits in the U.S. auto industry that hurt GM, Ford and Chrysler in 2008-2009
04/12/2006
Shifts away from larger vehicles in the American auto industry. A significant shift was underway in the US auto industry by the middle of 2008 towards fuel efficient automobiles as gasoline prices went over $4.00 per gallon, and consumer net worth declined significantly with decline in housing and stock prices causing cuts in spending. The situation in 2008-2009 before the government led bailout and the planned bankruptcies of GM and Chrysler.
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Ford Remakes F-150, the Nation’s No. 1 Vehicle
New York Times 01/13/2014
Chrysler’s Fall May Help Administration Reshape G.M.
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Why Gas Feels Cheap—and Why It’s Not, Historically Speaking
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Ford and Chrysler Unveil Their Redesigned Pickups
New York Times 01/14/2008
Collapse in Demand For Large SUVs Leaves Owners in a Bind
Wall Street Journal 06/02/2008
The new Chrysler that is emerging from bankruptcy with government help under Fiat's Marchionne.
11/10/2006
Marchionne has kept many of the managers from the previous Chrysler. Jim Press is deputy CEO and adviser. He came from Toyota. Everything else will change. He is flattening the organization structure to improve communication and speed. Smaller car lineup will replace the prior lineup, and Fiat's engine technology will provide help for fuel efficient cars.
Grouped Articles
Fiat, in Deal With Union, Will Buy Rest of Chrysler
New York Times 01/01/2014
Worker Reaction to Chrysler bankruptcy
Detroit Free Press 05/04/2009
Bankruptcy reality sets in for Chrysler, workers
Detroit Free Press 05/04/2009
Chrysler reborn under alliance with Fiat
Detroit Free Press 05/04/2009
Impact:: Bankruptcy Announcement
Detroit Free Press 05/04/2009
Chrysler tried in vain to sell parts to Chinese, form partnerships
Detroit News 05/04/2009
Ford's shift to small car production throughout its manufacturing operation.
08/11/2007
Ford has made the decision to shift to small car production and is following the action plan including rettoling one plant after another.
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It's Not a Car, It's a Ford 'Ka'
Wall Street Journal 11/14/2013
Italian Pride Is Revived in a Tiny Fiat
New York Times 08/11/2007
Ford Introduces One Small Car for a World of Markets
New York Times 02/15/2008
The Smaller the Better, Automakers Are Finding
New York Times 06/20/2008
Ford Looks to Go Smaller Faster
Wall Street Journal 06/12/2008
Ford Looks to Maintain F-150's Vitality
Wall Street Journal 07/01/2008
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