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Apple Stores Army, Long on Loyalty but Short on Pay
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David Segal takes a detailed look inside Apple's retail stores in the U.S. and talks with employees at different stores to find out what its like working as an hourly employee at an Apple store. World wide Apple's 327 global stores sold $16 billion in Apple products. Per employee the sales are about $473,000, but at an hourly rate of about $12 the average employee makes about $25,000 per year. After recent wage raises this could be up to about $36,000. The National Retail Federation says electronics stores have about an average of $206,000 in sales per employee. Contrary to what most people may think most of Apple's employees are not engineers and other professionals, about 30,000 of the 43,000 Apple employees in the U.S. work as hourly employees in the retail stores. Most are young people in the early 20's, single, with health insurance provided by Apple not costing as much for that age group. There is no career path and most leave after a couple of years. Because of the Apple mystique and the drive to create new user friendly products there are many young people looking for this kind of temporary work, especially now with high unemployment.
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The high margins for Apple achieved through a combination of keeping costs low- even at the risk of providing poor wage and working conditions for the majority of employees employed in the retail stores in the U.S. and in supplier Foxconn plants in China- and by a grasp for innovation and technology. The paradox of a well deserved image for pioneering in technological innovation and the indifference to working conditions and prospects for employees who add value in manufacturing and customer interface. This model of growth is a recent development, put in place after 1997. In 1995-1997 Apple was nearing collapse under Michael Spindler and Gil Amelio, as documented by WSJ technology reporter Jim Carlton in his book- "Apple- The Inside Story of Intrigue, Egomania, and Business Blunders." Steve Jobs returned as CEO in 1997 and set the future course and this model in place emphasizing design, his ability to grasp technologies that would appeal to customers, and hired Tim Cook to set up the manufacturing which had high rate of defects and higher costs. The model was as full of paradoxes, of genius combined with mediocre behavioursas the man Steve Jobs. Tim Cook has responded to criticism in 2012 by having the Fair Labor association audit Foxconn plants in China. Foxconn increased wages in 2012, shifted plants to the interior of China, and increased use of robotics.
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