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Apple Engineer Recalls the iPhone's Birth
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Daisuke Wakabayashi's exceptional account of how Steve Jobs directed the project to develop the iPhone starting in 2005 upto to the introduction in 2007. At one point Jobs gives Christie, the engineer leading the very small project team, 2 months to put it together or he would find someone else to do it. This is similiar to the way in which Sony's Morita approached his project team working on the Walkman telling them what he wanted to see and the size of the device. Jobs payed attention to all the details from how the phone names addresses appeared on the screen, dialing from the phone book, the swiping action to start the device, the music, and the colors on the screen. Only in on the project's detail were Bill Campbell, Apple director, and Jony Ive, Apple design chief. Christie was approached by Scott Forestall in late 2004 about this secret project codenamed "Purple." Christie is the engineer who joined Apple in 1996 to work on the Newton, and early touch screen device that failed because the technology was not developed enough at the time, making the device bulky and cumbersome. Christie was working on software for Mac computers in 2004. Greg Joswiak, Apple vice president for iPhone marketing, monitored other phone makers to see if they were coming up with a device that migrated the iPod's music features to the phone. Hence the absolute secrecy for this project. The project team is amazingly small. The practice of small teams can be found at Amazon and Kayak.
The birth of the iPhone at Apple under Steve Jobs in 2005-2007
03/26/2014
How Steve Jobs and a very small team of engineers put together the iPhone's various features. At the time in 2005 Job's visualized the transition of the iPod's music features to a device like the smartphone. Also important were all the small details of dialing from the phone book and swiping the phone to open it. The same engineer who worked on the Newton, the touch device which was too early for its time, was assigned the job of putting together the iPhone. Remarkable is how small the team is, how an idea that failed in th Newton coud still be revived, the attention to detail of Jobs, and the secrecy considering the long time invested in development.
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