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Inside Nokia's Struggle Against Apple's iPhone
Keywords:
Comparison of cost of components and margins for Nokia's Lumia smartphone and the Apple iPhone 4S in 2012. The Lumia 900 retail price is $450 vs. Apple iPhone 4S for $649. Total component cost for Lumia $209 vs. $190 for Apple. Margin of $241 for Lumia vs. $459 for Apple.
Nokia smartphones with the launch of the Lumia line using Microsoft software
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Apple's pricing strategy for the iPad at $499 helps it maintain a grip on this rapidly growing market, making it difficult for competitors. Either competitors such as Amazon price lower to gain market share and have low margins or barely profitable product as with the Kindle at $199, or price relatively higher and gain only modest market share.
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Apple Faces Dilemma Over Strategy in China
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Apple's 'Low End' Strategy Disappoints
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Apple's Dual iPhone Strategy in Doubt
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AT&T and Apple's iPhone
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Apple Takes Aim at Wireless Phone Companies
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Trouble on the Verizon for AT&T
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Apple iPhone manufacturing in China, and the U.S. trade deficit
07/01/2010
How much of the iPhone is manufactured in China? 3.6% by China's Hon Hai, but this does not account for South Korean and Japanese suppliers using manufacturing bases in China. German suppliers also have Chinese factories. Production costs at Hon Hai itself are rock bottom, as a result the other parts would be too expensive if not manufactured in China. Reliable statistics would include the value of all suppliers who build i-phone parts in China and take into account the impact on the US of manufacturing jobs that would otherwise be available in the US.
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Nokia's strategy of using its advantages in design and maufacturing to come up with new user friendly phone designs.
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Nokia Conducting Search for New CEO
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04/19/2012
Verizon says it wants to see Nokia smartphones powered by Microsoft software as another ecosystem competing with Android phone and Apple iPhone ecosystems. This will give the wireless carriers more leverage as they work to reduce the large payments now going to Apple for carrying the iPhone. Verizon helped Android get strong start, now it hopes to do the same for Nokia. The same considerations may have been behind the strong support the Lumia line received from AT&T in the U.S. market.
Grouped Articles
Nokia Could Boost Microsoft’s Push to be Mobile No. 3
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Nokia Sells Record Number of Lumia Smartphones
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Microsoft's Profit Takes Hit on Nokia
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Apple's move to build a in-house capability to design its own chips- 2009--2010
04/14/1998
Apple is aggressively hiring chip engineers in a variety of technologies,to build exclusive new features for the iPhone and the iPod, just when other tech firms are trimming down.
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New iPhone: A Sapphire Screen and a Higher Cost
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Free iPhone to Escalate Low-End Fight
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Asian Handset Makers May Find Room to Shine
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Mossberg: The Steve Jobs I Knew
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Jobs Makes Headway at Apple, But Not Without Much Turmoil
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Apple's profit margins on the iPad and the iPhone
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Google Squeezes Margins on Moto G Phone
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Apple’s iPad price hits a sweet spot between popularity and profits - The Washington Post
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New iPhone: A Sapphire Screen and a Higher Cost
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Apple’s Stalled Revenue Growth Puts Focus on Prices
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Apple iPhone.
04/14/1998
Apple in the smartphone market.
Grouped Articles
Apple's Smartphone Market Share Falls
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New iPhone: A Sapphire Screen and a Higher Cost
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New Fronts Open Up in Smartphone Turf War
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RIM Tries to Lure Wary Developers to Its App Store
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BlackBerryâs Era May Be Ending
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Nokia financial performance
07/20/2010
Grouped Articles
Nokia's Turnaround Has Long Way to Go
Wall Street Journal 07/19/2013
Nokia Sells Record Number of Lumia Smartphones
Wall Street Journal 10/30/2013
Nokia Conducting Search for New CEO
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Wall Street Journal 07/21/2010
Signs of New Life at Nokia Fade
Wall Street Journal 01/24/2014
Wall Street Journal 01/26/2014
Comparison for cost of components and margins for Apple iPhone 4S and the Nokia Lumia smartphone 900 in 2012
05/31/2012
Grouped Articles
Nokia's Stephen Elop: Next Microsoft CEO?
Wall Street Journal 09/04/2013
Nokia Sells Record Number of Lumia Smartphones
Wall Street Journal 10/30/2013
Google Squeezes Margins on Moto G Phone
Wall Street Journal 12/07/2013
Wall Street Journal 01/26/2014
Wall Street Journal 01/28/2014
Apple’s Stalled Revenue Growth Puts Focus on Prices
Wall Street Journal 01/28/2016
Nokia's future rests on the Lumia line of smartphones in 2012-2013
04/19/2012
Linked Articles
Inside Nokia's Struggle Against Apple's iPhone
Wall Street Journal 05/31/2012
Nokia Posts $1.2 Billion Loss as Sales Drop 29%
New York Times 04/19/2012
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