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Jobs Makes Headway at Apple, But Not Without Much Turmoil
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This article by Jim Carlton in the Wall Street Journal in 1998, shows a different side of Steve Jobs- a relentless hard driving manager, with sheer intensity and lack of patience with people who could not keep up with him, who can be arrogant and ride roughshod over employees. Supporters say he had the right intuition about decisions facing Apple, such as not cloning the Mac because it was already too late, closing Newton and refocussing the engineers on new devices, staying out of direct competition with the Wintel alliance and willingness to work with Microsoft to include the Office suite on the Mac. These moves came at a point where Apple was rapidly shrinking in the market, and was down to 2.6%, having lost half its share in the education market. Jobs dictatorial style came when Apple was in a chaotic situation without any clear direction, and the company was simply drifting into a steep decline, a style which was as one director put it, what Apple needed in that situation. Other aspects of Steve Jobs style included a penchant for secrecy. When the news of the folding of the Newton operation was leaked to the media, Jobs fired the head of the Newton group on the spot. At other times Jobs could back off, as when the launch of the G3 line of Macs was put off because of quality problems. The Jobs who returned to Apple in 1996-1997 comes across as a different Jobs- whose main motivation now was to show these "bozos" like Sculley who ousted him in 1985, and Amelio whom he replaced in 1998, how this (Apple's revival) is to be done.
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Apple performance
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As New iPad Debut Nears, Some See Decline of PCs
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Apple iPad
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Apple iTunes
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Wall Street Journal 04/14/1998
Apple strategies
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New York Times 04/18/2013
Wall Street Journal 04/24/2013
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Apple Faces Dilemma Over Strategy in China
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Apple's Gilded Approach to Value
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Apple's 'Low End' Strategy Disappoints
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Apple succession
04/14/1998
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Some Apple Directors Ponder CEO Succession
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Jobs Steps Down at Apple, Saying He Canât Meet Duties
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Successor Faces Tough Job at Apple
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Wall Street Journal 08/26/2011
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Apple under CEO Tim Cook
04/14/1998
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Wall Street Journal 04/23/2013
Wall Street Journal 04/24/2013
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Why Tim Cook Is Like Steve Ballmer
New York Times 04/23/2013
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Apple's move to build a in-house capability to design its own chips- 2009--2010
04/14/1998
Apple is aggressively hiring chip engineers in a variety of technologies,to build exclusive new features for the iPhone and the iPod, just when other tech firms are trimming down.
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In Major Shift, Apple Builds Its Own Team to Design Chips
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Free iPhone to Escalate Low-End Fight
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Asian Handset Makers May Find Room to Shine
Wall Street Journal 10/05/2011
Mossberg: The Steve Jobs I Knew
Wall Street Journal 10/06/2011
Jobs Makes Headway at Apple, But Not Without Much Turmoil
Wall Street Journal 04/14/1998
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