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Ford Faces China Hurdles
Keywords:
Ford Motor opened its new plant in Chongqing, China. It was approved in 2009 and is operated in a joint venture with Chongqing Changan Automobile Company and Japan's Mazda Motor. It has annual capacity of 150,000 cars and will manufacture the redesigned Ford Focus. Ford says this will be part of 15 new models in China by 2015. Further expansion is expected to be slower from now on, because China's policy is shifting towards consoldating its manufacturing base for automobiles- which experienced hyper level growth in the last decade- and not adding new capacity. Ford made a late entry in the Chinese market compared to GM. It sold 519,300 vehicles in China in 2011, compared to GM's 2.55 million vehicles. The change in China's policy may mean Ford has less opportunity to catch up with VW, GM and Toyota in China.
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Ford plans to invest $600 million to more than double manufacturing capacity in Chongqing to 770,000 by 2014. This comes at a time of major slowdown in the market in China after years of hyper growth. Ford lags behing GM and VW in China and missed some of the spurt in growth.
Linked Articles
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