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Ford to Build New Plant in China to Catch Up With G.M.
Keywords:
Tags: Current Focus, Automobiles, China,
Ford announced on April 19, 2012, that it will build a $760 million plant in Hangzhou, China. This follows an announcement for $600 million expansion of a plant in Chongqing. Ford forecasts the Chinese market will grow at 5% annual rate for the next 10 years. It is planning to take sales away from other manufacturers by offering an expanded product lineup. Ford was slow to enter the Chinese market and has only 2% market share in China. The expansions will give Ford an annual capacity of 1.2 million cars in 2015, up from 450,000 in 2011. Ford's Chongqing operations are located far inland and a long distance from the west coast of China, which will make it more difficult to export if it turns out that there is too much car capacity in China.
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Ford's plans to invest $1.3 billion to scale up its manufacturing operations in China
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Expansion of manufacturing facilities in Chongqing with a$600 million investment and a $760 million investment for a new plant in Hangzhou are part of Ford's effort to catch up with other manufacturers in China. Ford's forecast is for a 5% increase in the market each year for the next decade. The risk is that Ford will be scaling up just as the market is slowing after five years of hyper growth, with increased competition in the Chinese market hurting profit margins, and the distance of the Chongqing plant from the west coast of China making it harder to export to other emerging markets.
Linked Articles
Ford to Build New Plant in China to Catch Up With G.M.
New York Times 04/19/2012
Ford Plans to Boost Production in China
Wall Street Journal 04/06/2012
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