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Content Deluge Swamps Yahoo
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Because of the proliferation of information and content on the internet, it is the services that help users navigate the content that do well not the content producers. This is one of the big reasons for the continuing failure of AOL and Yahoo. U.S. onine advertising went up to $31.3 billion in 2011 from 2010, according to eMarketer. Yahoo's share of U.S. online advertising will decline to 11% in 2011 from 16.1% in 2009. And AOL's dropped to 2.7% from 4.4%, according to eMarketer. The average cost to reach one thousand views on Yahoo in July 1998 was $25 per thousand, it is $6.50 in July 2011, and was $7.65 in July 2010, according to SQUAD Webcosts. Rob Norman, CEO of WPP PLC's GroupM North America, says he is really skeptical about the value Yahoo brings. He sees it as mostly commoditized inventory, and little that has a unique value to users. Analysts say that over time this problem of falling ad rates with commoditizing of content and proliferation of inventories could be faced Facebook by also.
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Why the Fuss Over Facebook Doesn't Make It a Home Run
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Yahoo to Buy Tumblr for $1.1 Billion
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For Yahoo, a Chase to the Bottom
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Facebook performance
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Facebook Advertises Its Strength
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