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Toyota's own documents reveal that managers touted the $100 million savings in limiting the degree to which Toyota would address the quality and safety issues raised by unintended acceleration and failure in braking. Toyota had hired former National Highway Traffic and Safety officials and was able to limit what it had to do to address the problem. In the end the problems would cost billions of dollars in a massive recall effort and dent its image.
Grouped Articles
Toyoda Rues Excessive Profit Focus
Wall Street Journal 03/02/2010
Inside Toyota, Executives Trade Blame Over Debacle
Wall Street Journal 04/13/2010
Toyota Nears $1 Billion Deal to End Probe
Wall Street Journal 02/08/2014
Toyota to Resume Plant Building After Three-Year Hiatus
Wall Street Journal 04/04/2015
Toyota’s Top Executive Under Rising Pressure
New York Times 02/06/2010
Akio Toyoda - Toyota's plan to repair its public image
Washington Post 02/09/2010
It costs about $6 millon a day for BP to fix the oil spill in the Gulf of Mexico in May 2010. It cost Toyota much more to make the larger recall and in lost sales and the damage to its image than the $100 million estimated saving by efforts to limit the recall.
Linked Articles
Drilling Down: A Troubled Legacy in Oil
Wall Street Journal 05/01/2010
Toyota Cited $100 Million Savings After Limiting Recall
New York Times 02/22/2010
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