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Going Where Toyota’s Never Gone Before
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How Toyota lost touch with the customer, as Yoshimi Inaba says. Here Nathalie Guiraudet, of Bethlehem, N.H., talks about her dismay when she heard Toyota was making the new Tundra much bigger. She says it could haul plenty of hay for her horse Kismet, had fuel economy that was acceptable and was easy to back up. Says Christopher Jensen of NYT Toyota was too engrossed in its plans for galactic predominance that it was not going to listen. It wanted to match the Ford F-150 and chase the profits that Ford was making on that truck. Toyota lost it somehwhere in this drive for becoming the largest company. And Nathalie? She bought a 2006 Tundra, the smaller Tundra.
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