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Toyota Gambles, Deep in the Heart of Texas

New York Times Original article ›

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LyrArc Article Gist
Toyota's gamble on large pickup trucks with its $1.2 billion assembly plant to make the V-8 engine large size Tundra pickup. Toyota now competes with Ford's F series pickup and GM's Silverado, and moves from its roots in the small car market.

Toyota strategy in the pre-Akio Toyoda period.

05/12/2005

How Toyota strategy was shaped in the pre-Akio Toyoda period, under Watanabe and his team.

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Toyoda Rues Excessive Profit Focus

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Why Toyota Won

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Toyota Tacoma: A Rugged Winner

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How Slumping Market for SUVs Is Hurting Detroit's Bottom Line

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For Toyota, a New Small Truck Carries Hopes for Topping GM

Wall Street Journal 05/12/2005

Yoshimi Inaba and the American market for Toyota.

05/13/2005

Yoshimi Inaba, is put in charge of the American operations by Akio Toyoda. Like Akio Yoshimi has overseas experience and an American MBA.

Grouped Articles

How Slumping Market for SUVs Is Hurting Detroit's Bottom Line

Wall Street Journal 05/13/2005

Detroit's No Good, Very Bad May

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GM exec: Sales slide finally over

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Toyota Gambles, Deep in the Heart of Texas

New York Times 11/16/2006

Toyota Deepens Discounts on Its New Pickup

New York Times 03/30/2007

Toyota Names First Foreigner to Board

Wall Street Journal 04/12/2007


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