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Toyota Sets a Big Sales Drive
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Toyota plans to spend $1 billion on a marketing and advertising plan, spending that is 30-40% more than normal, to ramp up production and fill out inventory. It includes money to subsidize lease and loan rates, customer incentives and dealer ads. One aim is to raise the projected resale value of its vehicles used in calculating montly lease payments. Akio Toyoda is also giving more decisionmaking power to local executives for the markets they are more familiar with.
Toyota and Fuel Efficiency, Leader and Follower
02/08/2006
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Toyota under Akio Toyoda, Shoichiro Toyoda's son, and grandson of the founder Kiichiro Toyoda.
05/12/2005
Akio Toyoda becomes CEO of Toyota in 2009, with the support of Shoichiro Toyoda, his father. He spent some years in the American operations, has overseas experience, and got his MBA from Babson College in Massachusetts. Because of tis he brings an outward looking approach to Toyota. By August 2009 about 40% of the senior management hat Toyota had retired or moved to new positions. Toyota suffered a loss of $819 million in the 2nd quarter 2009 with net sales revenue down sharply by 38% over prior year's same quarter. In the last years of the previous CEO Watanabe, Shoichiro had expressed concerns about the complacency at the company. See the links to this including Shoichiro's concern for higher costs, lower quality, and complacency in management.
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Eiji Toyoda, Japan Auto Industry Visionary, Dies At 100
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Eiji Toyoda, Promoter of the Toyota Way and Engineer of Its Growth, Dies at 100
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In Rapid Turnaround, Toyota Is on Track to Post Record Earnings
New York Times 02/04/2014
Toyota Offers Tepid Outlook After Big Gains
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For Toyota, a New Small Truck Carries Hopes for Topping GM
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Toyota's Jim Press Discusses the Future
BusinessWeek 05/17/2006
Yoshimi Inaba and the American market for Toyota.
05/13/2005
Yoshimi Inaba, is put in charge of the American operations by Akio Toyoda. Like Akio Yoshimi has overseas experience and an American MBA.
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How Slumping Market for SUVs Is Hurting Detroit's Bottom Line
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Toyota Gambles, Deep in the Heart of Texas
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Toyota Deepens Discounts on Its New Pickup
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Toyota Names First Foreigner to Board
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Toyota's strategies in the hybrid, electric, and high fuel efficiency automobile market.
05/18/2005
Toyota's strategy is to license its technology for hybrids, and it has meticulouslp filed patents for moore than 2000 components in the Prius hybrid.
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Toyota Debuts New Compact Hybrid Aqua
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Toyota Says It Plans Eventually to Offer an All-Hybrid Fleet
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New York Times 09/15/2005
Toyota's new priorities and strategy under Akio Toyoda.
05/17/2006
The grandson of founder Kiichiro Toyoda takes charge after the global economic crisis of 2008-2009. Toyota enters a new period with different priorities.
Grouped Articles
Wall Street Journal 05/08/2013
Toyoda Rues Excessive Profit Focus
Wall Street Journal 03/02/2010
Toyota Director Aims to Speed Up Decision Making
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Toyota Scrambles to Catch Up in Brazil
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In Rapid Turnaround, Toyota Is on Track to Post Record Earnings
New York Times 02/04/2014
Toyota Offers Tepid Outlook After Big Gains
Wall Street Journal 05/09/2014
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