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Washington Post Editorial Board says good governance does not need advertising (about the $19 Newson PR ad campaign like the $220 million Kristi Noem ad campaign) and questions 61% increase in funding for schools since 2019 $27418 per pupil when scores for grades 4,8,12, are falling short on reading and math.

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Donald Trump's campaign and the Republican National Committee raises $64 million in July 2016 through a digital and mailing effort that helps to bring in a large number of small donations- about two thirds of it. The fund raising effort for Trump brings a total of $82 million in July, just short of the $90 million raised by Hillary Clinton that month. Much of the digital fund raising effort was made possible by efforts made by the RNC to improve its mailing lists since the last presidential campaign. Many of the Trump donations are made from the Trump website buttons of $10, $25, $50, and by an offer to match this with Trump's own personal finances. Hillary Clinton is also ramping up her fund raising. Trump now has $74 million on hand, up from $1.5 million at one point, and Hillary Clinton has $102 million. For the Trump campaign that was far less organized than the Clinton campaign, this is an effort to catch up, though this comes quite late in the campaign with only 3 months left; with advertising rates higher, and not enough time to invest in digital and campaign infrastructure.  ...

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Donald Trump remains far behind Hillary Clinton in preparation for a general election in fall 2016, and behind where Mitt Romney was at this stage of the campaign in 2012. Part of the problem is his unconventional campaign based on personality and minimal grassroots structure, which is only now being organized with field offices, large staff, and campaign experts, getting a late start, and the campaign supporters not accepting the change. Trump has about $36 million from his personal finances, and $11 million raised from donations. Hillary Clinton has spent $26 million on 1100 organization staffers and firms providing digital, strategy, and voter data services, compared to $7 million spent by Trump for 200 staffers through March 2016, and Romney's $17 million spent at this point in the campaign. Romney advisor Stevens is skeptical about the Trump capabilities for the campaign that is expected. A NYT report says a Hillary super PAC is already preparing its advertising strategy and booking television time for $125 million in April 2016....

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Brooks describes the U.S. presidential campaigns of Republican Romney and Democrat Obama as very consequential but incredibly dull, an effort to get uninformed voters with a barrage of negative advertising. There is very little enthusiasm for either candidate in their parties and the only feeling motivating each party is that the other candidate and his policies would be a disaster. There is hardly any effort at intellectual innovation, bringing new ideas or thoughtful debate into the election campaign. With four months left before the presidential elections the situation appears likely to drag on in this way right into the final days, with each side running a well oiled media campaign around themes that cast the other side in a negative light.

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Research by Chief Marketing Officer Farley's research team found that Americans associate Ford with "on sale", "American" and of being"powerful", attributes that don't help Ford much in being loved by car buyers. What Farley wants car buyers to see in Ford is "Quality, Green, Safe and Smart." And that is where Ford is headed in its marketing campaign. Farley is from Toyota and knows a thing or two about saying the same thing that the dealers are saying. All of Ford advertising will be coordinated so dealers and Ford say the same thing. The new advertising campaign will focus on the line "Ford. Drive One" a line that Mullaly likes because he likes to say at every opportunity "Have you Driven a Ford Lately," another of the older Ford lines. Its about getting buyers to look at Ford. The new campaign was presented to the Board recently by Farley and takes Ford in a new direction It makes sense as it made sense for Toyota, to have a clear message, a clear idea about what you stand for and what people to think of you, and to say it with one voice whether dealers, or Ford the company in Dearborn, Michigan, or other Ford related organization. The 4000 Ford dealers will now have hands on discussions with Dearborn about what they are seeing and what should go into the advertising and monitor the progress as this effort which may go on for several years takes place....

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CBID or Cai Business Indepth is a new English language service covering financial news and analysis. The company's website is www.cbid.com. An advertising campaign will start this week, and a number of other products such as industry reports economic data is expected. CBID has hired 30 reporters. David Legg, Managing Director of Europe and Asia for the Gerson Lehrman Group, helps connect country and industry expert providers with investors.

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Cit uses one of Pandit's favorites from older advertising legacy of Citi- the line Citi Never Sleeps. $20 million will go to the new ad campaign which will air over the next 2 months.

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About 105,000 airings of ads on immigration making up 42% of all Republican ads in battleground states are on the Immigration issue since Harris became candidate July 22, according to WSJ analysis. WSJ polling shows 59% of respondents favored the bipartisan Senate deal negotiated by Republican Senator Lankford with Biden which Trump rejected in February. This deal would have effectively closed the Border, added Border Patrol resources, and would have passed says Lankford in NYT if it came only 3 months earlier in December 2024 before Mr. Trump won the primaries. Mr. Trump rejected the deal preferring to run on it, leading to action by Biden to do this with executive orders and cut illegal entry. This means less advertising for discussing the Economy and less for Inflation, which is the top issue says WSJ polling, immigration coming in second.   WSJ cites the Congressional Budget Office on the number of legal migration in the Biden term as 4.5 million, and illegal entry at 4.5 million. Instead the Trump-Vance Republican campaign is using the figure over 4 times that for illegal migration of 20 million without saying why and makes less distinction between legal and illegal entry, says WSJ. And makes statements that economists say is not the case that this will solve the housing supply and cost crisis, and other cost of living pressures. ...

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Ted Cruz is seen as the most pro-Israel of the Republican candidates for president. Pro-Israel groups are joining to fund his campaign for president after his win in the Wisconsin primary. Sheldon Adelson is one of the donors sought by the Cruz campaign. Paul Singer and the Ricketts family have funded super PACs that have financed the anti-Trump movement's advertising efforts, but not directly supported Cruz. Cruz is trying to change this following the win in the Wisconsin primary seen as the turning point in the election campaign. Cruz added to the bit of humor about the Cruz campaign on the late night show "Jimmy Kimmel Live," with this exchange: Kimmel saying that Cruz simply held out till these donors found someone they liked less than Cruz. "There you go. its a powerful strategy," said Cruz. Even backers trying to recruit new donors are aware of Cruz's ideologue reputation, saying he is still the "good designated driver" after the party. Cruz has put forward the economic message of Jobs, Growth and Opportunity, as he broadens his appeal outside the conservative values base following the Wisconsin primary....

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The director of research at one of two cybersecurity companies that monitors disinformation used by the Senate Intelligence Committee to analyze and give reports on the Russian disinformation activities 2014-2017, shares her conclusions. Information from Facebook, Google and Twitter was turned over to the U.S. Senate Intelligence Committee, which in turn handed it over to the two cybersecurity companies for analysis and reports. The Russian disinformation activities have continued in 2018, according to DeResta. The domestic propagandists and actors have taken these methods and used it to target sub groups, expanding the scope of these activities. The advertising related segmentation provided by these companies gives a ready made tool to easily target subgroups in the U.S. population. The viral activity arising from this means the message is carried over to other groups. As a result many groups are affected, affecting how democracy works through vigorous, yet intelligent debate. Explicit bias happens in election campaigns yet this is not spread through anonymous sources that are not identified and whose interests are known, as in disinformation efforts in a medium that spreads information quickly and without any depth whatsoever. For some minority subgroups the effects as ubiquitous, says the report. This report concludes that it is the responsibility of government, private organizations and individuals, and the tech companies combined to tackle this, as tech companies do not have the resources to deal with it. Its not enough to adjust how you sell advertising as tech companies are doing, says the report. The whole ecosystem of information is being compromised in multiple and still not fully understood ways, making it essential that a comprehensive solution with multiple combined efforts address it effectively. ...

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Britain's campaign finance laws limit each party to spending $29.5 million for the year before the election. British elections are determined by the results in 650 local constituencies, under a parliamentary system, making campaigning local. There too the laws are strict. Candidates for a parliamentary constituency have a limit of $60,000 for spending for the 5 months before the election, plus additional amounts depending on the number of voters and if it is rural or urban. Britain bans election advertising on commercial television and radio. Parties are provided pre-election broadcasts shown on commercial television and by the British Broadcasting Corporation. This stands in obvious contrast to the U.S. where an estimated $10 billion will be spent on the 2016 presidential election. Candidates spend as much time raising money as they do getting across their election message in the U.S. Britain also disproves the popular idea that election campaign spending inevitably moves in an upward trajectory. British researchers estimate the cost of the 1880 campaign to be 100 million pounds in 2002 prices, and the election spending in the 2010 British general election of 45.5 million pounds coming to less than half that....

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The lack of funds at the end of the primaries and an extreme position on immigration taken to win close primary contests left Romney with serious problems as he entered the fall presidential elections in the U.S. The Obama campaign sensed the weakness, especially that Romney's new fund raising effort would leave him short of campaigning time in key midwestern states and short of funds to match an attack on his Bain Capital record. The attacks in these states in radio and television advertising created voter unease with Romney compared to Obama about caring for people like themselves. This proved a decisive factor and was hard to overcome say experts.

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Facebook has invested heavily in proving that digital ads on Facebook are effective. Some of the research was done with Datalogix and other firms. About 60 ad campaigns were carefully tracked to show how consumers seeing ads on Facebook spend their dollars on products in brick and mortar stores. One ad with cuddly bears for Coca-Cola was more effective than ads on television, says CEO Sandberg. In addition to targeting users based on what users share in their Facebook profiles advertisers can now see the effects on sales. Facebook's vice president of measurements and insights, Brad Smallwood, says advertisers were given the first big report on how consumers acted after seeing ads in the real world. The results are most evident in digital advertising for mobile phones. Facebook has 6% of the $118 billion digital advertising global ad market compared to Google's 31%. The share in mobile is 18% in 2013, up from 5% in 2012. Facebook shares were up 14% or $7.55 to $61.08 on Jan. 30, 2014. Facebook's share price increased by 20% in July 2013 after a similiar announcement of improvement in mobile ad revenues. Facebook's IPO price was $38 in 2013....

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This report in the WSJ points to Democrats having won consistently 18 states plus District of Columbia adding upto 242 Electoral College votes in every election since 1992. Democrats need 28 more to cross the needed 270 votes. Republicans consistently having 13 states with 102 electoral College votes. Demographic changes in recent years have shifted to where Hillary Clinton may not need to devote resources to Colorado and Virginia because of a more favorable position there.  Carrying Pennsylvania with these 2 states would put Clinton over the 270 required. Vice Presidential candidate for Clinton, Senator Keane is from Virginia and is popular in the state.  Pennsylvania has a long history favoring Democrats. North Carolina has also seen demographic changes favoring Democrats. The Clinton campaign is focussing ads on these states as well as the swing states of Nevada, Iowa and New Hampshire, as well as Georgia, Arizona and Utah which are becoming competitive for Democrats. By keeping up the effort in Georgia, Arizona and Utah, Clinton hopes to make Trump divert resources there. Other two swing states are Ohio and Florida, but this WSJ report says Clinton has to win only one of the four swing states of Pennsylvania, Ohio, Florida, and North Carolina to go over 270 and Trump needs all four. Of the 20 media markets Clinton or her super PACs have focussed their ads on 16 are in these 4 states. The Clinton campaign is looking at several alternative routes to 270 Electoral College votes, which gives it more flexibility to plan the campaign.  ...

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How electric utilities and the oil industry are backing California's fight with the EPA to regulate auto emissions, cutting them by 30% by 2016 for new cars and trucks in the state. Its a fight endorsed by 14 states in the Northeast and Northwest. California sued the EPA, and in effect the Bush Administration which controls the EPA, in federal district court and federal appeals court. THe EPA has taken two years to respond to California's request for a waiver so that it can regulate auto emissions in its state. California's auto emissions rules are part of a broad effort to reduce all emissions in the state by 25% by 2020, including by manufacturing, electric utilities and the oil industry. Utilities and the oil industry share the opinion that all sectors of the economy should be required to take on this responsibility, including the transportation sector. In the past oil companies and the auto industry have been at loggerheads about who is responsible for the worsening dependence of the USA on foreign oil and the worsening impact of the oil consumption on the environment and their advertising campaign have often shifted the blame on each other. Is this part of the continuing debate about oil as oil prices rise and consciousness about global warming rises as it has already done so in Europe. See the links to the Frankfurt Auto Show. BMW known for gas guzzling machines has done an aboutface in the face of public opinion in Germany and is advertising its image as environment friendly and investing in new technologies to curb emissions and increase fuel economy. ...

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Donald Trump fires his campaign manager Corey Lewandoski in June 2016, as GOP advisors prepare for the presidential election. This report in the NYT says family members felt Lewandoski lacked the experience needed for a presidential campaign, was slow to hire new staff, and was at odds with Trump's GOP advisor Paul Manafort. He was also seen as having poor rapport with the press and media covering the Trump campaign. The Trump campaign also lacked fund raising capabilities under Lewandoski, which is now being tackled with fund raising by Trump, and the better image necessary to attract donors.

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Stuart Stevens, the chief strategist of the Romney campaign points to the Romney campaign's success in getting a majority of votes of people making over $50,000, a majority of white voters under 30 by a 7 point margin, winning the votes of a majority of America's middle class, and falling short of a win of the Electoral College by 320,000 votes. He says Obama turned Democratic party weaknesses of being too liberal and too dependent on minorities into advantages. The Pew Research Center and other expert opinion cited as the principal reaon for the defeat, Romneys failure to empathize with voters. He appeared callous in his image with Hispanic voters with his self-deportation stand, and similiarly his position on the auto bailout was shown as callous in a barrage of political ads by the Obama campaign in the midwestern states, the remark about the 47% dependent on government help simply reinforced this notion of being insensitive to concerns of the less affluent. The candidate never succeeded in shaking off impressions in the minds of voters of being a private equity executive who could not empathize with weaker sections of the community, which were reinforced by heavy negative advertising in the 2012 election. Stevens says nothing about the short sightedness of a callous immigration policy of self-deportation adopted by a former governor of Massachusetts, in the face of Census statistics showing more children of minorities, especially Hispanics, born each year than children of any other demographic group in the U.S. The changing demographics may have made a crucial difference in many states....

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In this report in the NYT Amy Chozick describes the fund raising efforts of Hillary Clinton, but fails to take note of the heavy fund raising particularly from wealthy tech and Silicon Valley donors of president Obama. Romney failed to keep up with the fund raising efforts of Obama, with Obama investing in advertising campaign throughout the summer in crucial states in the midwest to gain an edge over Romney. About 2.3 million people are cited as having given in small amounts to the Clinton campaign, showing a gradual shift. The appeal to wealthy donors is a pattern in American politics going back many years and shared by both parties, and is only changing slowly. The Koch Brothers target for 2016 was cited in the NYT at $889 million for 2016 election. Both sides are in a race to increase amounts raised and it can affect elections or public perceptions, which is why Obama was also raising money from big donors for 2012 elections, and so were the Koch brothers. Of particular relevance is the manner in which election campaigns are strictly limited in terms of dollars spent and financing provided by the state in Britain, an example rarely discussed in the media.  ...

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GM sells just 30,000 Cadillacs in China. It is one of 8 brands with total GM sales of 2.8 million vehicles in China. The luxury and premium vehicle market is growing in China with 8.5% of the total vehicle market in 2012. GM's 30,000 Cadillac sales makes Cadillac at only one tenths of one percent of its China sales volume, and way behind luxury car makers Mercedes and BMW. GM plans to take a larger share of this market and increase Cadillac sales to 100,000 by 2016. To do this GM will launch a new advertising campaign in China with actor Brad Pitt and increase dealers in China to 200 by the end of 2013. A new Cadillac will be introduced every year through 2016. Cadillac comes in the SRX, a small sport utility vehicle, and the XTS, a full size sedan. A 8 cylinder Cadillac, the SLS, will be discontinued.

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The risks to the Romney campaign in the U.S. Republican primaries after his work at Bain Capital comes under scrutiny. In the 1994 Senate election in Massachusetts Senator Edward Kennedy defeated Romney by focussing on the loss of jobs at companies acquired by Bain Capital. Kennedy's television advertising showed employees at Ampad who lost their jobs after a takeover by Bain Capital. A study by Stephen Davis of the University of Chicago, John Haltiwinger of the University of Maryland, Jos Lerner of Harvard, Ron Jarmin and John Miranda of the Census Bureau; looks at 3,200 buyouts between 1982 and 2005. It shows private equity firms shrinking the number of employees by about 6% more than other firms in the first 5 years. It also shows the firms largely offsetting the job losses through the firms that succeed and are expanded with new employees. This study does not look at a longer time frame. A recent examination of buyouts by Bain Capital over an eight year period by the Wall Street Journal gives a better picture because some of the firms went into bankruptcy during the 8-10 year time frame. Many of the jobs added are in the retail sector with lower wage levels- at Sports Authority, Staples, Toys R' Us, and Michael's for Bain Capital. ...