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How Race Slipped Away From Romney
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The lack of funds at the end of the primaries and an extreme position on immigration taken to win close primary contests left Romney with serious problems as he entered the fall presidential elections in the U.S. The Obama campaign sensed the weakness, especially that Romney's new fund raising effort would leave him short of campaigning time in key midwestern states and short of funds to match an attack on his Bain Capital record. The attacks in these states in radio and television advertising created voter unease with Romney compared to Obama about caring for people like themselves. This proved a decisive factor and was hard to overcome say experts.
Election campaign financing strategies and fund raising efforts that led to Republican Romney's defeat in the U.S. presidential elections of 2012
11/07/2012
The primaries hurt Romney in two ways. He took too extreme a position on immigration to win close elections in primaries, and he ran short of money by the end of the primaries giving the Obama campaign an opening to define him by early heavy spending in the key states. The fund raising efforts also were away from the midwestern states and led to a lack of campaigning presence in those states during the summer leaving him badly behind in voter perceptions especially because his record at Bain Capital was open to attack.
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Obama Backs Piecemeal Immigration Overhaul
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Hillary Clinton Bets on Future With Spending Spree to Build Campaign Infrastructure
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How Race Slipped Away From Romney
Wall Street Journal 11/07/2012
Wall Street Journal 11/07/2012
Andrew Kohut: Misreading Election 2012
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Wall Street Journal 11/13/2012
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