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GM to Forgo Pricey Super Bowl Ads

Wall Street Journal Original article ›

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Changes in U.S. automaker General Motors (GM) marketing and advertising strategies in 2011-2014

09/30/2010

GM's new advertising campaign for Chevrolet replaces the old slogan "Chevy Runs Deep" with a new one- "Find New Roads." This is part of a global ad campaign.

Grouped Articles

GM Pouring Ad Money Into Chevy Brand

Wall Street Journal 10/28/2010

Buick: Life After Retirees

BusinessWeek 09/30/2010

GM to Forgo Pricey Super Bowl Ads

Wall Street Journal 05/18/2012

A Firebrand Departs From GM

Wall Street Journal 07/30/2012

Joel Ewanick, G.M.’s Marketing Chief, Resigns

New York Times 07/29/2012

Ad Chief Will Stick With GM's Marketing

Wall Street Journal 08/02/2012


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