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Honda's Bold Bet On Hybrids

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Honda plans to build a new plant in the midwest, with an investment of $400 million. The new plant is likely to make Civic compact cars and the new Fit subcompact. The Fit will be a new hybrid deisgned to compete against Toyota's Prius. Honda opened its minivan plant in Lincoln, Alabama in 2001, and prior to that a new assembly plant opened in 1989. Honda sales grew 5% in the last year. The new plant would bring 13% growth by 2008.

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