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Honda Quarterly Profit Jumps 38 Percent

New York Times Original article ›

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LyrArc Article Gist
How does Honda keep increasing sales and profits year after year worldwide? As much as a 38% increase for the 4th quarter 2007, and this with half of its 3.9 million vehicles sales being in the weak North American market. Quarterly sales went up by 10%. Having better made models which customers prefer is one reason- the Odyssey, Civic and Accord and having hybrids and gas saving cars. Honda plans to invest heavily in new technologies such as gas-electric and diesel for fuel economy, and in new hybrids which are affordable.

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