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Say ‘Hybrid’ and Many People Will Hear ‘Prius’

New York Times Original article ›

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LyrArc Article Gist
Half the buyers who buy the Prius want to make a statement one survey shows. About 400,000 sold and on track to sell 175,00 in 2007. Whats the secret? One possibly is that to make a statement you need to have the name synonymus with hybrid something Honda Gm and Ford failed to do as they had hybrid versions of aregular car or suv. Honda is trying now to build one from scratch. Interestingly its Accord hybrid version did not deliver much more mileage than its gasoline version (why?) and is being discontinued. GM's Volt will be built only as a hybrid.

Japanese Hybrid Vehicles

04/02/2006

Fuel Economy and power, and marketing strategy of Japanese Hybid vehicles

Grouped Articles

With Gas Prices Less of a Worry, Buyers Pass Hybrid Cars By

New York Times 05/14/2015

Honda Accord and Toyota Camry: Hybrids for Ozzie and Harriet

New York Times 04/02/2006

Honda's Bold Bet On Hybrids

BusinessWeek 05/18/2006

Will Honda's Fit Be A Hit?

BusinessWeek 04/27/2006

Say ‘Hybrid’ and Many People Will Hear ‘Prius’

New York Times 07/04/2007

More Hybrids by Toyota

Wall Street Journal 06/11/2008


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