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Honda Revs Up Outside Japan
Keywords:
Honda plans to move more of its manufacturing to the U.S. as the value of the yen drops below 80 to the dollar in 2011. Honda faces problems from parts shortages after floods in Thailand, and U.S. market share down 1.5 percentage points to 9% in 2011. Honda's profit declined by more than 50% for the third quarter of 2011. The yen trading at 77 to the dollar in Dec 2011 is making it impossible for Honda to make a profit from vehicles made in Japan and sold in the U.S. Honda plans to double the capacity of the Civic plant in Greensburg, Indiana, increase capacity at its other assembly plants. It will build a new plant in Celaya, Mexico, in 2014, to manufacture the Fit subcompact. This will raise North American production from 1.29 million vehicles to close to 2 million. About 200,000 to 300,000 of these vehicles will be exported to other international markets. Profits on small subcompacts are small, making manufacture of the Fit more economical in North America than in Japan. In 2011 Honda manufactured between 30-40% of vehicles in Japan, the new plans are to reduce this to 10-20% in the next 10 years, a major shift.
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Honda, Grappling With Quality Problems, Will Replace Its President
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Honda’s Profit Drops 43% on Slow Sales, Recall Costs
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In Mexico, Auto Plants Hit the Gas
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Honda's efforts to recover in the U.S. market in 2012-2013
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Honda Pins Revival on U.S. Auto Sales
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Honda Bolsters Its Production in North America
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01/05/2008
Conditions at Hon Hai and a strike at Honda are part of a changing picture of worker dissatisfaction with wages and discipline at Chinese factories. The period of low prices and worker discipline of the kind that prevailed for several decades of industrialization appears to be closing. The Chinese government is also having second thoughts as America and Europe are no longer the growing markets they used to be, and as it weighs a policy shift to domestic consumption.
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China: A Billion Strong but Short on Workers
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Wall Street Journal 12/21/2011
Unrest May Signal New Phase in China Economy
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Honda's expansion of U.S. manufacturing in 2012-2013 to export cars and SUV's
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Honda CEO Rethinks Car Maker’s Priorities
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Why Gas Feels Cheap—and Why It’s Not, Historically Speaking
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Honda Names Takahiro Hachigo New President
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Honda Bolsters Its Production in North America
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Honda's plans to move manufacturing overseas as the yen falls below 80 to the dollar in 2011
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Japan Turns Tables on Korea Inc.
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China's Export Pain May Be Mexico's Gain
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Japanâs Moves to Weaken the Yen Have a Global Effect
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The Japanese economy and the rising yen in 2010-2012
05/27/2010
The yen reached 86 yen to the dollar by August 2010. Chinese government accumulation of Japanese bonds was amajor factor in the yen's rise in 2010. By August 2011 the yen experienced a new surge going up to 78 yen to the U.S. dollar resulting in intervention by the Bank of Japan in currency markets. Investor flight to safe havens such as the Swiss Franc and the Japanese yen with the debt crisis in the U.S. and the Eurozone. The impact on export markets. The newly elected LDP government of Shinzo took strong action to reverse this and improve export competitiveness in 2013.
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Japan's Yen Rises Above War Jitters, Deflation
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Nissan to 'Significantly' Reduce Japan Exports
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Currency and Exchange rate swings and German, Japanese, Korean automakers factory expansion in the U.S.
06/20/2007
Stronger euro and won, what it does to German automakers manufacturing in the USA. Weaker yen and what this does to Japanese manufacturing expansion in the USA.
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The Pitfalls in the Rise of the Korean Won
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Japan Turns Tables on Korea Inc.
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Strong Dollar Stands in Manufacturing Sector’s Way
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Toyota's New U.S. Plan: Stop Building Factories
Wall Street Journal 06/20/2007
German Auto Makers Rev Up U.S. Output
Wall Street Journal 08/14/2007
In Automotive Trade Deficit, a Silver Lining for U.S.
New York Times 08/18/2007
Honda in the U.S. auto market
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Honda has increased sales in the U.S. auto market in the downturn.
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Honda CEO Rethinks Car Maker’s Priorities
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Honda, Grappling With Quality Problems, Will Replace Its President
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Honda Quarterly Profit Jumps 38 Percent
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Honda Raises Forecast; Fuel-Saving Cars Lift Net
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Honda Moves into the Passing Lane
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Honda sales performance 2010-2015
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Grouped Articles
Weaker Yen Puts Japanese Profits on a New Track
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Wall Street Journal 12/21/2011
Honda Chief Warns Could Miss Key Target
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Honda, Grappling With Quality Problems, Will Replace Its President
New York Times 02/23/2015
Honda’s Profit Drops 43% on Slow Sales, Recall Costs
Wall Street Journal 04/28/2015
New Honda CEO Shifts Focus to Technology
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Honda strategies
12/21/2011
Grouped Articles
Wall Street Journal 12/21/2011
Honda Chief Warns Could Miss Key Target
Wall Street Journal 11/11/2014
Honda CEO Rethinks Car Maker’s Priorities
Wall Street Journal 12/05/2014
Honda Names Takahiro Hachigo New President
Wall Street Journal 02/23/2015
Honda, Grappling With Quality Problems, Will Replace Its President
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Honda’s Profit Drops 43% on Slow Sales, Recall Costs
Wall Street Journal 04/28/2015
Toyota, Honda, and Nissan after the 2011 earthquake and tsunami in Japan
04/15/2011
Grouped Articles
Wall Street Journal 12/21/2011
Ford and G.M. Could Gain From Japan Quake
New York Times 04/15/2011
Earthquake Leaves Japan's Car Makers Pallid
Wall Street Journal 04/16/2011
Parts Shortage Forces Toyota to Cut Production
New York Times 04/19/2011
Toyota Says No Full Production Until Yearâs End
New York Times 04/22/2011
Wall Street Journal 04/23/2011
Honda U.S.
12/21/2011
Grouped Articles
Wall Street Journal 12/21/2011
Honda CEO Aims to Boost Exports From U.S.
Wall Street Journal 12/03/2012
Japanese companies moving manufacturing overseas in 2010-2011 as yen strengthens
05/27/2010
The 2011 earthquake further accelerates this trend.
Grouped Articles
Weaker Yen Puts Japanese Profits on a New Track
Wall Street Journal 05/07/2013
Japan's Yen Rises Above War Jitters, Deflation
BusinessWeek 05/27/2010
Japan Faces Uphill Battle in Curbing Yen's Rise
Wall Street Journal 08/04/2010
The falling yen: Low-calibre munitions
Economist 12/01/2014
Japan Turns Tables on Korea Inc.
Wall Street Journal 12/12/2014
Japanese manufacturers: Leaving home
Economist 11/20/2010
Nissan coping with the value of the yen.
10/27/2010
Grouped Articles
Nissan Tries to Blunt Yen 'Crisis'
Wall Street Journal 10/27/2010
Nissan to 'Significantly' Reduce Japan Exports
Wall Street Journal 02/01/2011
Nissan Will Add New Vehicles to U.S. Plants
Wall Street Journal 04/21/2011
Japan Intervenes in Currency Markets to Weaken the Yen
New York Times 08/03/2011
Japanese, Swiss Move to Push Currencies Lower
Wall Street Journal 08/04/2011
Nissan Aims to Cut Exports as Yen Strengthens
Wall Street Journal 08/07/2011
Toyota's plans to cope with the yen at 80 to the dollar- 2011-2012
01/22/2009
Plans to reduce costs by 20%. No decision to shift manufacturing overseas.
Grouped Articles
Weakening Yen Helps Toyota Double Its Quarterly Profit
New York Times 08/02/2013
Toyota's Net Soars 70% as Yen Falls
Wall Street Journal 11/07/2013
Wall Street Journal 08/04/2010
Japan Turns Tables on Korea Inc.
Wall Street Journal 12/12/2014
Wall Street Journal 06/22/2011
Japan Intervenes in Currency Markets to Weaken the Yen
New York Times 08/03/2011
Honda's struggle to recover after the tsunami in Japan with lower margins
12/21/2011
Honda is seeing lower margins as it struggles to recover in the U.S. and other markets. Honda had to use more incentives than Toyota in the U.S. market leading to deteriorating profit margins in 2012. Sales of newer models failed to catch on making Honda dependent on the Civic and the Accord in the U.S. market. The appreciating yen added to the impact on margins with a further shift to manufacturing overseas planned as a response.
Linked Articles
Honda Pins Revival on U.S. Auto Sales
Wall Street Journal 06/01/2012
Wall Street Journal 12/21/2011
Honda rethinks rapid expansion in 2015 after quality issues
12/21/2011
Linked Articles
Honda CEO Rethinks Car Maker’s Priorities
Wall Street Journal 12/05/2014
Wall Street Journal 12/21/2011
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