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Apple Earnings Boosted by iPhone Sales
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The marketing of the iPhone 6 in the U.S., China and global markets helps Apple widen its lead over competitors in 2015. Apple sales were 47.5 million iPhones in the 2nd quarter 2015, increasing by 35% over the prior year quarter. Apple is also gaining sales from buyers switching from Android phones. Apple's iPhone sales now make up 63% of its sales, compared with 53% in the same quarter in 2014. Sales of iPhones increased 59% to $31.37 billion as the average selling price went up by $100 to $662.42. Apple remained above the fray, and actually increased average selling price to $662, as Xiaomi sold quality Android phones at near cost in China hitting Samsung sales and margins hard, and leaving unsold inventory for Samsung in China. Rarely has a company dominated its business in this manner from the standpoint of profits with only about 20% of the market in smartphones. Apple profits in the 2nd quarter were $10.7 billion, increasing from $7.74 billion in the prior year quarter. The iPad unit sales declined by 18% for the 2nd quarter 2015, the sixth quarter of such declines and fewer customers upgrading. The iPad has also not taken off in the workplace. Mac unit sales were up 9%, even though the PC market declined in units by 9.5% globally for the quarter. Apple shares up 39% in 2015, fell by 6.7% over concerns about slowing China sales.
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Apple China strategies
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Apple Goes on Hiring Binge in Asia to Speed Product Releases
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Wall Street Journal 03/05/2014
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China Will Have to Wait for New iPhones
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Apple's 2014-2015 iPhone (iPhone 6) strategies by moving to larger displays
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Bigger iPhone Is Overdue for Apple
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First Impressions of Apple's iPhone 6
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Online Orders for New iPhones Exceed 4 Million
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Apple's New iPhones Start Selling in Stores
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Apple's first product launch for the iPhone in Beijing, China
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Apple's iPhone 5 is targeted at a lower price segment of the market. It will cost $99 in the U.S. In China where Apple has about 5% market share compared to 18% for Samsung, Apple still focusses on the high end of the market because the iPhone 5C will cost about 4500 yuan or about $733. Customers in smaller cities in China are looking for phones in the 1000 to 2000 yuan range. China's Lenovo, HTC and Huawei are increasing market share with lower priced smartphones. In China subsidies for the phone kick in later with lower phone bills unlike what happens in the U.S., where the phone costs less when purchased.
Grouped Articles
Wall Street Journal 09/11/2013
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Apple Won't Go for Broke in China
Wall Street Journal 09/12/2013
Turmoil Roils HTC as Phone Sales Shrivel
Wall Street Journal 11/06/2013
Even With a Big Store in China, Apple Remains an Underdog There
New York Times 07/08/2010
The Apple iPhone in China's smartphone market
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Apple Faces Dilemma Over Strategy in China
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Apple's Smartphone Market Share Falls
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Lei Jun Builds His Xiaomi Empire by Aping Apple and Steve Jobs
New York Times 06/04/2013
China Taps a Growing Phone Market
New York Times 07/05/2013
Wall Street Journal 09/11/2013
Apple Won't Go for Broke in China
Wall Street Journal 09/12/2013
Apple China performance
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Grouped Articles
Apple Goes on Hiring Binge in Asia to Speed Product Releases
Wall Street Journal 03/04/2014
Wall Street Journal 03/05/2014
Apple's Cook Can't Afford to Miss a Beat
Wall Street Journal 05/30/2014
Apple Reports $7.7 Billion Profit on Strong iPhone Sales
New York Times 07/22/2014
Winding Up Apple for Its Next Act
Wall Street Journal 07/23/2014
China Will Have to Wait for New iPhones
Wall Street Journal 09/11/2014
Apple China.
07/08/2010
Apple is going after the Chinese market in earnest in 2010 after a slow start.
Grouped Articles
Apple Faces Dilemma Over Strategy in China
Wall Street Journal 04/24/2013
Wall Street Journal 09/11/2013
Apple's 'Low End' Strategy Disappoints
Wall Street Journal 09/11/2013
Apple Won't Go for Broke in China
Wall Street Journal 09/12/2013
Apple, China Mobile Sign Deal to Offer iPhone
Wall Street Journal 12/05/2013
China Deal Gives Apple Big Market to Court
New York Times 12/22/2013
Apple performance 2014-2016
06/03/2014
Grouped Articles
Apple's Soft Launch for New Devices
Wall Street Journal 06/03/2014
Jonathan Ive on Apple's Design Process and Product Philosophy
New York Times 06/16/2014
Apple Takes Its Business Seriously
Wall Street Journal 07/17/2014
Apple, IBM in Deal to Create Apps, Sell Phones
Wall Street Journal 07/17/2014
Apple Reports $7.7 Billion Profit on Strong iPhone Sales
New York Times 07/22/2014
Winding Up Apple for Its Next Act
Wall Street Journal 07/23/2014
Apple's new product launch in 2014-2015
09/09/2014
Grouped Articles
For Apple CEO Tim Cook, iPhone, Smartwatch Launch Is Biggest Test
Wall Street Journal 09/09/2014
Apple Earnings Boosted by iPhone Sales
Wall Street Journal 07/21/2015
How Apple Is Escalating the Wireless Wars
Wall Street Journal 09/11/2015
Apple’s iPhone 7 vs. iPhone 6s: What’s Different?
WSJ 09/08/2016
Apple's iPhone with larger 4.7 inch and 5.5 inch screens in 2014-2015
07/22/2014
Grouped Articles
Next iPhone Will Offer Bigger Screens
Wall Street Journal 07/22/2014
New iPhone: A Sapphire Screen and a Higher Cost
Wall Street Journal 08/15/2014
Bigger iPhone Is Overdue for Apple
Wall Street Journal 09/08/2014
New iPhone Faces Risk as Carriers Phase Out Subsidies
Wall Street Journal 09/08/2014
Apple Can Bear Even More Fruit
Wall Street Journal 09/08/2014
For Apple CEO Tim Cook, iPhone, Smartwatch Launch Is Biggest Test
Wall Street Journal 09/09/2014
How Apple generates excitement for its iPhones- the marketing of the iPhone 6 in 2014
09/14/2014
Grouped Articles
Apple's New iPhones Start Selling in Stores
Wall Street Journal 09/20/2014
The Magic in Apple’s Devices? The Heart
New York Times 09/14/2014
Online Orders for New iPhones Exceed 4 Million
New York Times 09/15/2014
The Skinny on Apple’s New iPad
Wall Street Journal 10/17/2014
Apple’s Bigger Slice of the Smartphone Pie
Wall Street Journal 11/28/2014
Apple Earnings Boosted by iPhone Sales
Wall Street Journal 07/21/2015
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