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The Magic in Apple’s Devices? The Heart
Keywords:
David Car describes Steve Jobs unique contribution to product development and marketing through revolutionary products in different categories from iPad to iPhone. Carr shows how Apple manages the marketing through complete secrecy and buildup of excitement.
Apple iPhone marketing
03/13/2013
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Apple Hires Burberry Chief to Polish Image of Online Stores
New York Times 10/15/2013
A Flair for Tech as Well as 'Burberry Check'
Wall Street Journal 10/16/2013
A Digitally Smart Designer Takes the Reins at Burberry
New York Times 10/15/2013
The Magic in Apple’s Devices? The Heart
New York Times 09/14/2014
Apple's New iPhones Start Selling in Stores
Wall Street Journal 09/20/2014
Apple Takes Aim at Wireless Phone Companies
Wall Street Journal 09/10/2015
Apple iPad marketing
09/14/2014
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The Magic in Apple’s Devices? The Heart
New York Times 09/14/2014
Apple Unveils iPhones, iPads, Apple TV
Wall Street Journal 09/09/2015
Apple's efforts to differentiate its products from Google- 2012-2014
09/23/2010
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Wall Street Journal 06/11/2013
Apple's Good Looks Get It Only So Far
Wall Street Journal 06/11/2013
Apple's Rising Star: Craig Federighi
Wall Street Journal 06/12/2013
Google's Eric Schmidt Talks to Charlie Rose
BusinessWeek 09/23/2010
The Magic in Apple’s Devices? The Heart
New York Times 09/14/2014
Apple Unveils iPad Air 2, iMac
Wall Street Journal 10/17/2014
The Apple smartwatch iWatch
09/07/2014
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Can Apple Build a Cool and Convenient iWatch?
New York Times 09/07/2014
For Apple CEO Tim Cook, iPhone, Smartwatch Launch Is Biggest Test
Wall Street Journal 09/09/2014
Apple Watch May Not Wind Up Growth
Wall Street Journal 09/10/2014
With Apple Pay and Smartwatch, a Privacy Challenge
New York Times 09/10/2014
What Do The World's Top Watchmakers Think of Apple Watch?
Wall Street Journal 09/12/2014
The Magic in Apple’s Devices? The Heart
New York Times 09/14/2014
Apple iPad
04/14/1998
Grouped Articles
With New Apple iPads, Tablets Move Closer to Passing PCs in Sales
New York Times 10/22/2013
New iPad: a Million More Pixels Than HDTV
Wall Street Journal 03/15/2012
The Magic in Apple’s Devices? The Heart
New York Times 09/14/2014
Apple Unveils iPhones, iPads, Apple TV
Wall Street Journal 09/09/2015
Why Tablets Are the Future of Computing
Wall Street Journal 09/14/2015
Microsoft Shakes Up Its Consumer Products Unit
New York Times 05/25/2010
Apple's unique approach to product development and marketing to create "revolutionary" products from iPad to iPhone
09/14/2014
Grouped Articles
The Magic in Apple’s Devices? The Heart
New York Times 09/14/2014
Apple marketing- retail stores and online store
10/15/2013
Grouped Articles
Apple Hires Burberry Chief to Polish Image of Online Stores
New York Times 10/15/2013
A Flair for Tech as Well as 'Burberry Check'
Wall Street Journal 10/16/2013
A Digitally Smart Designer Takes the Reins at Burberry
New York Times 10/15/2013
Tech Companies Press for a Better Retail Experience
New York Times 12/15/2013
Samsung Builds Retail Clout in Europe, North America
Wall Street Journal 02/18/2014
The Magic in Apple’s Devices? The Heart
New York Times 09/14/2014
Apple's image after hearings in Congress on tax avoidance, following criticism for factory conditions in China
10/28/2010
Grouped Articles
Wall Street Journal 05/22/2013
Apple CEO Tim Cook, Lawmakers Square Off Over Taxes
Wall Street Journal 05/22/2013
Apple's Tax Strategy Aims at Low-Tax States and Nations
New York Times 04/28/2012
Ireland Defends Tax Laws to Critics at Home and Abroad
New York Times 05/21/2013
Global Firms' Tax Practices Draw U.K. Ire
Wall Street Journal 05/23/2013
New York Times 05/23/2013
The iPad Air and the iPad Mini- Apple's new products in 2013
10/29/2013
Grouped Articles
Lighter and Faster, Itâs iPad Air
New York Times 10/29/2013
The Magic in Apple’s Devices? The Heart
New York Times 09/14/2014
IPad Air 2 and Mini 3 Review: Fantastic, but Largely Unnecessary, Tablets
New York Times 10/21/2014
Apple Unveils iPhones, iPads, Apple TV
Wall Street Journal 09/09/2015
Apple and innovation expectations after the iPad and iPhone- 2013--2014
03/15/2012
Grouped Articles
Wall Street Journal 04/23/2013
Apple's Rising Star: Craig Federighi
Wall Street Journal 06/12/2013
Apple's Smartphone Market Share Falls
Wall Street Journal 04/28/2013
Apple's Gilded Approach to Value
Wall Street Journal 09/10/2013
With New Apple iPads, Tablets Move Closer to Passing PCs in Sales
New York Times 10/22/2013
New iPad: a Million More Pixels Than HDTV
Wall Street Journal 03/15/2012
Apple's 2014-2015 iPhone (iPhone 6) strategies by moving to larger displays
09/08/2014
Grouped Articles
Bigger iPhone Is Overdue for Apple
Wall Street Journal 09/08/2014
New iPhone Faces Risk as Carriers Phase Out Subsidies
Wall Street Journal 09/08/2014
Apple Can Bear Even More Fruit
Wall Street Journal 09/08/2014
For Apple CEO Tim Cook, iPhone, Smartwatch Launch Is Biggest Test
Wall Street Journal 09/09/2014
First Impressions of Apple's iPhone 6
Wall Street Journal 09/10/2014
The Magic in Apple’s Devices? The Heart
New York Times 09/14/2014
How Apple generates excitement for its iPhones- the marketing of the iPhone 6 in 2014
09/14/2014
Grouped Articles
Apple's New iPhones Start Selling in Stores
Wall Street Journal 09/20/2014
The Magic in Apple’s Devices? The Heart
New York Times 09/14/2014
Online Orders for New iPhones Exceed 4 Million
New York Times 09/15/2014
The Skinny on Apple’s New iPad
Wall Street Journal 10/17/2014
Apple’s Bigger Slice of the Smartphone Pie
Wall Street Journal 11/28/2014
Apple Earnings Boosted by iPhone Sales
Wall Street Journal 07/21/2015
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