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Apple's first product launch for the iPhone in Beijing, China
07/08/2010
Apple's iPhone 5 is targeted at a lower price segment of the market. It will cost $99 in the U.S. In China where Apple has about 5% market share compared to 18% for Samsung, Apple still focusses on the high end of the market because the iPhone 5C will cost about 4500 yuan or about $733. Customers in smaller cities in China are looking for phones in the 1000 to 2000 yuan range. China's Lenovo, HTC and Huawei are increasing market share with lower priced smartphones. In China subsidies for the phone kick in later with lower phone bills unlike what happens in the U.S., where the phone costs less when purchased.
Grouped Articles
Wall Street Journal 09.11.2013
Apple's Gilded Approach to Value
Wall Street Journal 09.10.2013
Apple's 'Low End' Strategy Disappoints
Wall Street Journal 09.11.2013
Apple Won't Go for Broke in China
Wall Street Journal 09.12.2013
Turmoil Roils HTC as Phone Sales Shrivel
Wall Street Journal 11.06.2013
Even With a Big Store in China, Apple Remains an Underdog There
New York Times 07.08.2010
China Deal Gives Apple Big Market to Court
New York Times 12.22.2013
Daily Report- Apple's China Mobile Deal Gets Off to a Weak Start
New York Times 01.17.2014
Apple Reports $7.7 Billion Profit on Strong iPhone Sales
New York Times 07.22.2014
China Will Have to Wait for New iPhones
Wall Street Journal 09.11.2014
A Glum Sign for Apple in China, as Smuggled iPhones Go Begging
New York Times 09.28.2014
Apple’s Bigger Slice of the Smartphone Pie
Wall Street Journal 11.28.2014
Apple crushes analyst predictions by selling 74.4 million iPhones last quarter - The Washington Post
Washington Post 01.28.2015
Apple Earnings Boosted by iPhone Sales
Wall Street Journal 07.21.2015
Apple Stock Reacts After Tim Cook Email Praises China Sales
New York Times 08.24.2015
Apple iPhone Sales Grow at Slowest Rate Ever
Wall Street Journal 01.27.2016
Apple: Forget Peak Oil, What About Peak iPhone?
Wall Street Journal 01.27.2016
China Sales Slide Eats Into Apple Revenue
Wall Street Journal 04.28.2016
For Apple’s iPhone 7, China Is a Challenge
WSJ 09.08.2016
Two SIM Cards and Better Selfies: How China’s Smartphones Are Taking On Apple
WSJ 06.07.2017
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