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Fiat's Marchionne Seeks to Make Italy an Export Hub
Keywords:
Fiat CEO Marchionne's tells Fiat managers to focus on export markets and to look beyond, Italy and the European market. In a presentation to prime minister Mario Monti he emphasizes the capacity utilization at Fiat's Italian plants of 40% in 2012.
Fiat's effort to revamp its operations in Italy 2010-2014
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Sergio Marchionne is implementing a program to revamp Fiat's Italian operations to improve productivity and redesign factories to use less labor. Marchionne secured labor unions acceptance for new work rules by shifting some operations to Serbia. Efficiency is higher at Fiat's Polish plant which produces cars with fewer workers than Fiat's Italian plants.
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In a presentation to prime minister Mario Monti in Sept 2012 Fiat's Marchioone emphasizes the low capacity utilixation rate of 40% at Italian plants, and the need to focus on exports. Fiat has succeeded by looking overseas, and it is planning to build Chrysler Jeep sales globally. It is a market leader in Brazil. Now he is telling Italian managers of Fiat that Italy must look outside Italy and beyond the European market for sales. With the grim situation in the Italian economy he tells Italian managers: "I am never abandoning you."
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Linked Articles
Marchionne Maps Out Fiat Revamp
Wall Street Journal 10/31/2012
Fiat's Marchionne Seeks to Make Italy an Export Hub
Wall Street Journal 09/25/2012
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