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Fiat head Marchionne's focus on exports for operations in Italy
07/12/2010
In a presentation to prime minister Mario Monti in Sept 2012 Fiat's Marchioone emphasizes the low capacity utilixation rate of 40% at Italian plants, and the need to focus on exports. Fiat has succeeded by looking overseas, and it is planning to build Chrysler Jeep sales globally. It is a market leader in Brazil. Now he is telling Italian managers of Fiat that Italy must look outside Italy and beyond the European market for sales. With the grim situation in the Italian economy he tells Italian managers: "I am never abandoning you."
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