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Jeep Readies Global Push
Keywords:
Chrysler-Fiat's efforts to ramp up Jeep's global sales in 2012-2014. Plans to build 120,000 Jeeps annually in St. Petersburg. Chrysler CEO Marchionne sees Jeep as Chrysler's global brand. The problem with sales in Russian and Chinese markets is price, because of high import duties. In Russia this can add upto $22,000 to price, and in China $37,000. This put Jeep prices in Russia at about $86,000 for a Grand Cherokee, forcing it to compete with luxury SUV's like Land Rover. Production locally in Russia and China should make Jeep prices competitive. For covering the international market Chrysler's plan is to build 6 Jeep models with new designs for a sleeker appearance as a lifestyle vehicle. In the past the Jeep was seen largely as a off-road SUV in emerging markets rather than a lifestyle vehicle.
Chrysler China
10/15/2007
Chrysler is building a presence in the Chinesemarket with 81 Dodge and 116 Chrysler Jeep dealerships by end of 2008. There were no Dodge dealerships before 2008.
Grouped Articles
Chrysler's Jeep Faces Uphill Climb in China
Wall Street Journal 05/09/2013
Chrysler Takes Aim At China's Small-Car Market
Wall Street Journal 10/15/2007
Wall Street Journal 03/29/2012
Chrysler-Fiat's effort to ramp up Jeep's global sales in 2012-2014
11/10/2006
Grouped Articles
Chrysler's Jeep Faces Uphill Climb in China
Wall Street Journal 05/09/2013
Last Car Plant Brings Detroit Hope and Cash
New York Times 07/15/2013
Many Hopes Ride on Makeover of the Grand Cherokee
New York Times 05/20/2010
Chrysler Weighs Jeep Expansion
Wall Street Journal 01/14/2014
Robust Sales of Jeeps and Rams Lead Big Increase for Chrysler
New York Times 11/03/2014
Wall Street Journal 03/29/2012
Fiat-Chrysler performance
11/10/2006
Grouped Articles
Last Car Plant Brings Detroit Hope and Cash
New York Times 07/15/2013
Fiat to Expand Production at China Venture
Wall Street Journal 11/23/2013
Chrysler Posts $172 Million Loss Amid Sluggish Sales
Wall Street Journal 08/09/2010
Fiat, in Deal With Union, Will Buy Rest of Chrysler
New York Times 01/01/2014
Fiat's Chrysler Trick Is No Panacea
Wall Street Journal 01/03/2014
Fiat's Move Risks Sticker Shock
Wall Street Journal 02/08/2014
Fiat-Chrysler strategy
11/10/2006
Grouped Articles
Fiat to Expand Production at China Venture
Wall Street Journal 11/23/2013
Fiat, in Deal With Union, Will Buy Rest of Chrysler
New York Times 01/01/2014
Fiat-Chrysler Faces Bend in the Road
Wall Street Journal 08/25/2014
Robust Sales of Jeeps and Rams Lead Big Increase for Chrysler
New York Times 11/03/2014
Truck Sales Help Profit Rise 32% at Chrysler
New York Times 11/05/2014
Fiat Chrysler Pitched GM, Others About Consolidation
Wall Street Journal 05/31/2015
Chrysler's new Jeep Cherokee under Fiat management- 2010-2013
11/10/2006
With little to show that is new in its product lineup, Chrysler has a lot resting on its redesigned 2011 Jeep Grand Cherokee.
Grouped Articles
Chrysler's Jeep Faces Uphill Climb in China
Wall Street Journal 05/09/2013
Last Car Plant Brings Detroit Hope and Cash
New York Times 07/15/2013
Fiat, in Deal With Union, Will Buy Rest of Chrysler
New York Times 01/01/2014
Chrysler Weighs Jeep Expansion
Wall Street Journal 01/14/2014
Chrysler Puts Laser Focus on Defects
Wall Street Journal 05/09/2012
Many Hopes Ride on Makeover of the Grand Cherokee
New York Times 05/20/2010
Chrysler performance- 2009-2014
01/12/2009
Grouped Articles
Last Car Plant Brings Detroit Hope and Cash
New York Times 07/15/2013
Chrysler Posts $172 Million Loss Amid Sluggish Sales
Wall Street Journal 08/09/2010
Chrysler Reports a Loss On Acquisition Charges
New York Times 05/12/2014
Robust Sales of Jeeps and Rams Lead Big Increase for Chrysler
New York Times 11/03/2014
Truck Sales Help Profit Rise 32% at Chrysler
New York Times 11/05/2014
Wall Street Journal 07/27/2011
Chrysler strategy- 2010-2015
08/09/2010
Grouped Articles
Chrysler Posts $172 Million Loss Amid Sluggish Sales
Wall Street Journal 08/09/2010
Truck Sales Help Profit Rise 32% at Chrysler
New York Times 11/05/2014
Wall Street Journal 07/27/2011
Marchionne Says Mileage Targets Are Within Reach
Wall Street Journal 08/03/2011
Chrysler's September Sales Rose 27%
Wall Street Journal 10/03/2011
Wall Street Journal 12/14/2011
Chrysler-Fiat's Marchionne and his effort to turn the Jeep into a global brand
05/20/2010
Efforts to promote the new Jeep designs as a lifestyle vehicle in emerging markets where it is seen as an off road vehicle. By manufacturing locally Chrysler hopes to avoid the import duties that make it impossible for the Jeep to compete.
Linked Articles
Wall Street Journal 03/29/2012
Many Hopes Ride on Makeover of the Grand Cherokee
New York Times 05/20/2010
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