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P&G (Procter & Gamble) new focus on developing country markets.
12/12/2009
The shift in a big way to focus on developing countries comes with new CEO MacDonald. This brings new challenges in going into villages, educating users, marketing at very low price points and small quantities such as shampoo packets the price of an egg, competition with established local brands and with Colgate and Unilever which have a long history of being in developing countries.
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