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Drivers Size Up Fords (Unknowingly) in New Campaign

New York Times Original article ›

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Ford continues to struggle in getting people's attention and in getting people into the showrooms to seriously look at Ford. One problem is the fierce competition even as Ford cars and other vehicles get better in quality and safety and reliability, the competitiion is not standing still. The latest in this effort overseen by mullaly is the Swap My Ride Campaign now underwaywhere people exchange the car they drive for a Ford vehicle like the Edge crossover.

Ford Restructuring under Mulally

02/13/2006

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Ford's Mulally Talks Mark Fields, Business in China and the New F-150

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Ford's Foreign-Operations Chief Becomes Latest to Exit Post - WSJ.com

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The New Heat On Ford

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At Ford, the 'Outsider' Is Optimistic

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Ford Stays the Course, Wherever It May Lead

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