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Microsoft Shakes Up Its Consumer Products Unit

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Microsoft is making management changes in the unit which makes the Xbox, Zune music player, phone software. There have been some successes with the Xbox gaming console, but the Zune music player and phone software have done poorly. Robbie Bach, the head of this group is leaving. Microsoft has also cancelled a project to make a tablet computer to compete with Apples's iPad. After years of working on the tablet computer Microsoft found itself falling completely behind when Apple's iPad became a sensational seller, and HP's acquisition of Palm also sent signals to Microsoft. Analysts say the departure of Bach who was with Microsoft for 22 years, and of other executives in the revamping, will do little to change things. They question that Ballmer has the same touch and feel for the customer, which is something rare, and which Apple has at this time.

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