LyrArc Article Gist
Gives abrief history of AOL and the demise of its original model as an email pioneer. Its now shifting to being acontent provider run by Armstrong, an ex-Google executive. Tells how AOL outflanked and outcompeted CompuServe and prodigy by letting users use their own names instead of astring of numbers. But AOL did not see the coming shift from email through the AOL site to email that would not require dialing in to AOL. And AOL spent $40 on advertising per customer. Hotmail anticipated the shift and it was free, it also used viral marketing. Every Hotmail email would say "Get your free e-mail at Hotmail." With the change in technology enabling email without signing into aparticular website and free access AOL went into reverse and downhill. MSN bought Hotmail for $400 million, and Google email brought the next wave of changes with email coming free with a search that helped one speedily navigate through pages on the web.