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Ford Stays the Course, Wherever It May Lead

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A look at Ford Motor a year after Mulally came in as CEO an assessment of progress. Mullaly is trying to model Ford on the consistent effort after goals such as quality and full lineup of passenger cars and crossovers and fuel efficiency. Busiess plans are amorphous and flexible and reviewed at Thurday meetings every week. He has promoted two executives up to senior positions Kuzak on the product development and full lineup side and Cischke on the fuel efficiency and sustainability side who also helped fill him in on details. He is not concerned with sales decline and says its in the plan. Passenge cars make up about half the sales and pickups the rest. It will be 2009 for consistent profitable operations. And it will be 2011 for a fulllineup of cars which will be done leveraging global resources. On another note Mullaly answers or forwards every email he receives promptly and applauds good performance with notes he sends out.

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Ford Stays the Course, Wherever It May Lead

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